Mobile app usage now rises to more than 240 minutes per day, and Instagram leads as the most downloaded app
People from all walks of life turn to their cell phones throughout the
coronavirus pandemic, and even after the lockdowns and restrictions have
lifted all over the world, people are still spending a lot of time on
their cell phones. As per a study by mobile app tracking platform DataAI, people are more indulged in their smartphones, spending approximately 4 to 5 straight hours in a single day.
This
year, consumers' cell phone app consumption is rapidly escalating, and
people in most markets are employing more than 4 hours per day on
multiple applications. Considering the average daily time spent on
applications differs geographically. Now there are almost thirteen
markets where consumers are spending a lot of time using applications.
The countries in the market list include Russia, Indonesia, South Korea,
Singapore, Turkey, Brazil, the United Kingdom, Mexico, the United
States, and so forth. Among these countries, Singapore, Brazil, and
Indonesia report consumers' over five hours of smartphone app
consumption.
Earlier in 2020, the app usage trend set to normal,
which means the usage decreased a bit in the Q2, but it is important to
mention here that, two years before when coronavirus drove app usage for
users belonging to any age group or profession, people performed most
of their tasks, be it shopping, banking, schooling, meetings, etc., on
mobiles. Still, we see in the data that shows smartphone consumers who
previously adopted new applications during the lockdowns are still used
to that online behaviors despite the circumstances have returned to
normal this year. Furthermore, some markets noticed a remarkable
increase in app consumption in the previous two years. In Q2 of 2020,
Singapore consumers were using apps for 4.1 hours, whereas now, the
usage time has heightened to 5.7 hours. In addition, Australian users
spend 4.9 hours on mobile applications compared to the previous, which
was 3.6 hours. Both of these countries show a forty percent increase in
time spent.
Additionally, markets other than these show a down
growth pattern, including Canada at +20 percent, Indonesia at above 10
percent, the U.K at over 5 percent, and India, Japan, and the U.S at +5
percent, respectively. In comparison, several markets saw stagnant
growth, for instance, Mexico with no change, Turkey and Argentina each
at -5 percent. Here the point to be noted is that when COVID arrived,
there was a lot more usage of mobile apps, but now the trends are
gradually coming to before the COVID period.
Finally, the data
from the mobile app tracking firm’s report also mentioned the most used
applications and games for the Q2 of 2022, and the data shows that
Meta-owned Instagram was the top app to be downloaded. While TikTok was
ranked first by consumer time spent and as far as monthly active users
are concerned, Facebook got No.1 place. Moreover, in the Q2 of 2022
Indian app, Meesho moved to number 8th place in the downloads category.
In addition to it, Fill the Fridge, Pokemon GO, and Stumble Guys saw a
massive boost in the gaming apps category. Take a look at below charts
for more insights:
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