Did you know How Do Creators Really Make Money? This New Influencer Marketing Report Has The Answer
The term content creator is one that’s used more often than most of us
would like. In today’s booming digital sector, it makes sense why people
are flocking to social media apps and websites to learn how they can
create more money sitting anywhere in the world.
This new report is shedding light on some key stats from the US and how exactly creators in the country are getting most of their income.
For
this year, it’s majorly arising from content that’s sponsored. And
while 82% will be getting revenue through this method, the figure
outlined for 2023 is lower than what was predicted and seen for 2022. As
a result, stats fell from 91% to 82% this year.
Today, many
creators are diversifying options to make money and trying to look for
more fruitful opportunities by which they can generate revenue. So that
means saying hello to a broad spectrum of money-making opportunities.
Say hello to paid subscriptions, advertising revenues, and affiliate marketing as well. But that’s just the start.
See,
you can visualize social media apps as the best launchpad and not the
endpoint for top-of-the-line creators as revealed in this latest
Influencer Marketing report. And yes, a lot do rely on ad revenues but
with time, experts predict how the country’s spending on influencer
marketing will shift in an upward direction. It’s bound to grow faster
in the next couple of years, as compared to ad spending.
So
let’s take a look at some of the leading ways by which money can be made
through content creation for our better understanding.
For
starters, many are venturing into the field of offering online courses.
If you’ve got the skill, then why not impart it to others and allow
them to benefit at a price tag, right? And believe us when we say some
popular creators can get up to $1 million a year through this means.
Secondly,
selling products. This is true for those creators who have the goods
and the audience is ready to accept their recommendations without
blinking an eye. And this includes merchandise that’s specific to them
or any products that might benefit their business or be in line with the
concept.
Thirdly, ad revenue share programs are nothing new.
They’ve been around as the gold standard for more than 15 years and
there’s no limit on the potential that it provides for millions of
creators around the globe.
Common platforms like YouTube,
Snapchat, TikTok, and Meta are offering creator share programs where you
attain cuts from ads and viral content like videos and posts but you’ve
got to be unique and have that flair that attracts viewers.
Similar
to this are platform creator funds that give out bonuses. Although
rare, you’ll be lucky enough to make some great bucks through the
initiative, when and if on offer.
Other than that, consulting,
subscriptions for exclusive access, speaking engagements, and affiliate
marketing are deemed to be the other rising means for making money by a
creator.
m