Did you know 6 In 10 SEOs Don't Think That Google's SGE Will Have a Good Impact
Google has been hard at work trying to make it so that its search engine
can maintain its dominance in the industry. A major part of that over
the course of the last year or so has been to incorporate AI into it as
much as possible, and this has culminated in the creation of the Google
Search Generative Experience, or SGE for short.
The main benefit
of SGE according to Google is that it can enhance the search engine’s
ability to provide information to users. The way this works is that it
will generate a snapshot of all the relevant info regarding a particular
search query using AI, and there’s also a handy “ask a follow up”
button that can help them dive even deeper into the topic than might
have been the case otherwise.
With all of that having been said
and now out of the way, it is important to note that SEOs don’t really
seem to think that SGE will have a good impact on the manner in which
they do business. A poll posted on the SEO FOMO forums revealed that 61% of SEO professionals are worried about how it might affect the industry moving forward.
27%
do seem to think that the effects of SGE will be largely positive, but
in spite of the fact that this is the case, the vast majority are of the
opinion that it will be harmful in the long run in some way, shape or
form. When a similar poll was conducted on X,
59.1% (or around 6 in 10) agreed that it was concerning, which seems to
suggest that the results weren’t just a one off with all things having
been considered and taken into account.
It remains to be seen whether or not SGE will have a positive impact on Google Search. It might just drive more traffic away from sites and keep it on the SERP, which appears to be something that Google tends to prefer due to the profit it can generate. While SGE is still only in the current testing phase, Google might roll it out sooner rather than later.
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