Did you know Google is Planning to Crack Down on Search Spam
Google has a major spam problem, with many examples popping up
of top ranking sites being replete with affiliate links and irrelevant
content. This poses a problem due to how untrustworthy Google will
become if its SERP consists solely of websites that are trying to game
the algorithm with all things having been considered and taken into
account. However, it turns out that Google is developing a strategy that will make spam far less commonplace than might have been the case otherwise.
With
all of that having been said and now out of the way, it is important to
note that Google Search Liaison Danny Sullivan took to X, formerly
known as Twitter, to announce that the company is finally cracking down
on the problem. In spite of the fact that this is the case, he hasn’t
really provided a timeline for the implementation of this solution.
Solving the issue is essential because of the fact that this is the sort
of thing that could potentially end up restoring user trust in the
search engine. Sullivan has stated that the solution will take time, and
that users need to wait and see what Google has in store.
Responding
to a post about a particularly spam heavy site, the search liaison
suggested that it was a one off issue. The site in question didn’t
appear to know about the content that was being pointed out, so
according to Google, it was a case of accidental spam rather than
malicious intent.
Whether or not this is true remains to be seen. Many are criticizing the
algorithm update for ruining the SERP instead of making it better.
Google’s attempts to improve the quality of the content people can find
through it appears to be doing more harm than good, and instead of
reverting to the tried and trusted algorithm, the company is doubling
down.
The main issue here is that top ranking sites are full of
spam. Since most users rarely ever go past the top two or three sites,
this might bring down the quality of the entire SERP if steps aren’t
taken fast.
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