Did you know Study Shows that TikTok is the Most Popular App Among Gen-Z For Using As a Search Engine
A new study by Adobe
shows that Gen-Z is using TikTok for their everyday search. People are
searching for new trends, information, recipes and music on TikTok. This
study was carried out after surveying 800 consumers and 250 business
owners. The study shows that 40% of users of social media use TikTok
when they want to search for something or want to know about an ongoing
news or trend.
The people who were using TikTok for search are
mostly Gen-Z, with 64% using TikTok while 49% of millennials use it for
searching for different things. Gen-Z and Millennials both use TikTok
for searching for recipes, music, DIY ideas, fashion and many more
things, with Gen-Z using it 29% more than millennials. The study shows
that 10% of Gen-Z prefer TikTok over Google when they want to search a
topic.
Other than TikTok, ChatGPT is also getting popular as a search engine
tone with 10% of users using it to answer their queries. They are also
asking ChatGPT for personal advice. The reason why TikTok is getting so
famous among Gen-Z as a search engine is because it shows content
according to the users’ interest and preference. 40% of Gen-Z like this
feature of TikTok and 26% of baby boomers also agree that this feature
of TikTok has made them drawn to the app.
62% of the TikTok
users like tutorial videos on TikTok and 39% users use TikTok to check
reviews of different products. Many business owners are also using
TikTok to gain more customers by promoting their companies and products.
25% of small business owners use influencing to gain more customers on
TikTok.
The study shows that businesses use 15% of their total
budget to promote their products on TikTok. TikTok is offering many
opportunities to business owners so they can promote their products
among young people. We will have to see what TikTok will introduce now
that it is the most popular app among businesses and young people.
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