Did you know Will Apple Start Charging for App Downloads in the EU?
As per a new report, Apple may consider imposing fees on apps downloaded
outside its App Store in the European Union. This move comes as the EU
prepares to implement new legislation allowing users to install apps
directly onto their devices, bypassing the App Store. This significant
shift in policy could alter the way iOS apps are found, marketed, and
used.
Despite reducing its commission to 27% following a legal
decision that required Apple to let app developers direct customers to
their own web-based payment options, the tech giant is now exploring the
idea of applying similar charges to apps installed from third-party
websites. This strategy could potentially challenge the EU's new law,
which aims to provide businesses an alternative to Apple's commission
structure.
Major companies have already started planning on how to take advantage
of this change. For example, Microsoft is considering launching its own
mobile gaming app store. Similarly, Meta may launch a system for app
downloads via its Facebook apps. Spotify, a vocal critic of Apple, is
also planning to offer app downloads through its website, according to The Wall Street Journal.
Of
course, Apple’s plans are still subject to change. This indicates that
Apple might be testing the waters before making an official
announcement.
As of this writing, Apple has not yet responded to requests for comment on this matter.
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