Did you know How Transparent Are Marketers About Using AI?
The rise of AI has made it so that countless marketers are relying on
these tools in order to create content for their clients. This begs the
question, how transparent are marketers about this practice? Filestage
conducted a survey
back in December 2023, and it shed some light on the level of
transparency that can currently be seen in the industry with all things
having been considered and taken into account.
It bears
mentioning that the proportion of marketers that tell stakeholders about
their use of AI depends on who these stakeholders actually are. For
example, 77% of marketers working for start ups told their superiors
about using AI, but just 46% of marketers employed at production
companies said the same. The proportions for agencies, established
brands and freelancers were 61%, 59% and 55% respectively.
With
all of that having been said and now out of the way, it is important to
note that start up marketers also used AI a bit more frequently than
might have been the case otherwise. 38% of them said that they use AI on
a daily basis, with 24% of freelancers saying the same. Meanwhile, just
19% of agency and production company employed marketers used AI daily,
with only 11% of marketers working for established brands reporting
daily AI usage for content creation.
As for the type of impact
that AI is having on various aspects of marketing work, 83% of the
people that responded to this survey stated that it had a positive
effect on their overall productivity levels. 62% said that profitability
saw some positive momentum, with 59% saying that it positively impacted
their creativity.
In spite of the fact that this is the case,
many survey respondents were of the opinion that AI brought a lot of bad
side effects as well. For example, 32% said that it had a negative
impact on their self esteem, with 25% saying that it negatively
influenced the level of recognition that they received for the work that
they were doing as well. It will be interesting to see how the trend
changes from this point onwards.
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