4 Different ways SEO and Content Marketing Can Work Together
With frequent google algorithmic changes and changing rules, SEO is a digital myth for many businesses. SEO is not what it used to be, now you have to build a great website, write quality content which target audience can relate to, get thousands of social shares, build quality links etc. The best digital marketing company in India believes in an integrated approach that involves both SEO and content marketing to drive traffic. At some level, SEO and content marketing are two tightly interwoven strategies that take you forward in the online world.
Before jumping into the relationship between content marketing and SEO, let’s get into what the terms actually mean. SEO refers to the process of improving the quantity and quality of traffic and bringing in maximum visitors to your site. On the other hand, content marketing focuses on using relevant and valuable content to drive profitable client action. SEO without content marketing doesn’t work at all. SEO is actually structured around content marketing as every website needs words, blogs, substance, keywords etc. To be successful, both SEO and content marketing must go hand in hand.
How SEO and content marketing work together
The common perception that exists is that SEO is just about creating good content for the search engines to index. While the quality content part is true, there is more to it. If onsite SEO groundwork is not done in the right way, even the content efforts would be of no vain. For instance, if the web pages of the site are not indexed properly or the site has a penalty, you need some SEO expert, in that case, content doesn’t help. That is why the SEO and content team need to work together to accomplish the SEO strategies. Here are 4 different ways how SEO and content marketing can work together.
Creating unique and quality content
Thin content creation worked to an extent a few years ago but not now. Weak content created to make up the numbers doesn’t work from a content marketing perspective any more as it doesn’t attract and retain readers. From an SEO perspective, unique and engaging content sets you apart from competitors and gives the search engines pages to index that can’t be found anywhere else.
SEO and evergreen content
Creating evergreen content is a great strategy to improve search rankings and to make your website a useful one. A piece of news also do well in search engines when they are fresh but doesn’t deliver long term traffic. However, a more evergreen content that doesn’t lose its value over the years attracts links and engagement metrics over a longer period of time. SEO company in Bangalore will help you increase your conversion rates and produce more sales by integrating content marketing and SEO.
Monitoring keyword goals
Once the keyword research is done, it is important to monitor and measure your efforts. Is the content created hitting the mark and having the effect on search position? a well-applied strategy with great content pays off on a long term basis. While keywords are necessary for achieving SEO goals, it shouldn’t be overstuffed so that it doesn’t affect the content quality.
Link building and internal linking
Good content attracts links in a natural way. Make sure that is distributed effectively so it drives big attention from the target audience. Creating internal links is an obvious way to use content to help with your SEO goals and to improve the user experience. Internal linking helps Google crawl your site effectively and allows pages to rank well for specific search terms and also points target audience towards relevant content.
If you have the assistance of the digital marketing company in Bangalore, you will be able to strategize your online presence in an effective way. While both SEO and content marketing are distinct disciplines an require different knowledge and skill sets, the success of each depends on the other. The quality of content is significant but it must not compromise SEO goals too.