A new research published in Journal of Communication says that many readers do not like stories if they assume that they are written by AI. Even if a story is written by humans but they were told that it’s AI written, they think of it poorly. This shows that many people still don’t trust AI and anything produced by it. The author of the study, Haoran Chris Chu, says that AI is good at writing logical and consistent things, but it is still not the best at creating stories that can engage people. That’s why people don’t like AI written stories.
AI can help write narratives for people like public health workers and encourage people to come towards healthy lifestyle and behavior but it cannot create compelling stories to keep the interest of readers. Researchers did a survey by giving participants two stories– one written by ChatGPT and the other by a human. They were then asked to rate the stories according to how engaging they were.
The researchers also changed the labeling of some stories by changing AI-written to human-written and vice versa. The survey focused on counter arguing and transportation in the stories. Counterarguing refers to picking apart a story while transportation refers to feeling engrossed in a story. The results of the survey showed that AI-written stories lacked transportation which didn’t engage the users. Some AI-written stories showed counterarguing but not perfectly. For now, this survey is good news for many storytellers and writers who were afraid of AI and AI-written content.
Image: DIW-Aigen
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