Did you know Google Proposes Possible Solutions To Solve Its Antitrust Case Related To Search

 

The search engine giant Google recently outlined limitations for its search partnerships, responding to growing scrutiny over its antitrust case.

Google proposed these limitations as a potential solution to address the issue, allowing for revenue-sharing deals with third-party firms like Apple, where Google remains the default search engine.

This proposal contrasts with the Justice Department's recommendation. However, Google maintains that these deals would be non-exclusive, as stated in its filing. In its latest blog post, Google emphasized that these changes come at a cost to its partners, who will have to decide how to regulate their search engine selection. The proposal imposes restrictions and oversees contracts that lower device costs and support innovation in other browsers, both of which benefit consumers.

Last month, the Department of Justice presented its findings, suggesting Google sell off Chrome and separate it from its search engine. The DOJ also recommended that Google stop entering default search contracts with companies like Apple, forcing Google to open up its search results.

Industry experts, speaking to Business Insider, believe that selling off Chrome would benefit the industry by leveling the playing field, offering more opportunities to rivals and advertisers. However, questions remain about how such a sale would work.

Both sides will present their arguments at a hearing scheduled for April, with a final ruling expected by August next year. Google’s Global Affairs head has stated the company is prepared to appeal the decision, potentially delaying the final ruling for years.

The DOJ spokesperson has yet to comment on the matter.