I bleach my dark brown-black Asian hair blonde every six to eight weeks, so I was immediately intrigued when I first heard some stylists at my salon raving about K18. I snagged a bottle and was gobsmacked at how much softer my hair was — this stuff truly does what it says it will do. Seriously. I spent the whole day touching my hair, and even my boyfriend agreed that my mane was noticeably silkier.
Olaplex was my go-to before I tried K18 and I still stand by it as a product, but I really love that K18 is a leave-in treatment rather than an in-shower mask. Having to let the Olaplex sit for 10 minutes felt like forever, especially when I wasn’t taking an everything shower (you know, the ones where you exfoliate and shave). With K18, you let it sit in your hair for four minutes post-shower to activate, and then you can style your hair (or just let it air dry as I do).
I’ve found that my hair is softest the next day, so don’t be discouraged if your hair looks or feels the same the day you use it. One last thing: it is pretty pricey, but a little goes a long way. The 50 mL tube lasts a few months, and eventually, K18 can become a maintenance product, so you won’t need to use it every time you wash your hair.
Promising review: “I am extremely pleased with this product. As an African-American woman in her 60s, healthy hair is important. After one four-minute process, I could immediately see and feel the difference.” —influencer2021
Get it from Amazon and Sephora for $29+ (available in two sizes).
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