Introduction
Wondering how you could be increasing traffic to your website? Then keep reading!
In today’s world of social media, it is harder than ever to get the word out about your website. You might be sitting on a gold mine but nobody will know about it unless you tell them! No matter how great your content is, if no one knows that it exists then there are likely few people who will find and read it. Thankfully with some simple techniques, you can increase traffic to your site and see more visitors coming in every day.
There are many things that can be done on a web page to help rank higher in search engines or bring more exposure for these pages. These include: making sure you use keywords in titles tags, headers and subtitles; placing internal links throughout the text so people know where other related articles may be located; and, making sure that the content on your site is unique with high quality content.
Here are several other simple ways you can increase traffic to your website:
1. Consider hosting a video.
High quality videos about relevant topics will attract people who otherwise may have never heard of your company and its services. Just make sure that you don’t spam people by sending them random text messages or emails. Instead, simply post a link or send an email with a link to the page where they can find out more information. Hosting these types of videos also allows you to reach a larger audience since many people prefer watching videos over reading pages of text.
Some people may not even be aware of the right video platform to use to make videos for your website. If you’re unsure, there are a few things you can do to help you make a decision. The first is to consider your audience and where they might have come from. Some of the best platforms for this would likely be YouTube or Vimeo since these sites allow people to embed videos on their own site and share them with others who may not have known about them otherwise.
The other thing that is important when choosing a video platform is what type of content you want to create. It’s important that the site offers the opportunity of uploading in different formats and resolutions so that viewers will be able to be presented with an updated experience no matter what platform they use to view the video.
As you are creating your videos, consider giving your viewers a preview of a chapter from your ebook or another exciting piece of content that may be found on your website. This will help build excitement for visitors and ensure that they check out additional content on the website when they visit.
2. Consider Giving Free Stuff Away
Create a giveaway contest where people enter their information and receive free stuff upon signing up for newsletters and/or other news from your company/website. This will train potential customers that any future news from you is free, and they don’t need to make a purchase right then if they are using your website. It also encourages them to give their information in order to receive the reward(s).
Check out Travelocity’s giveaway . They’re offering free flights! Just imagine how many people received information from them after entering this giveaway contest on Facebook.
Creatively giving away something of value will increase trustworthiness and credibility. It works great for companies. Why not try it for your business too?
3. Repost Your Blog Content on Another Site
If blogging is important for any kind of online marketing strategy, it’s only natural that you capitalize on it by posting your blog articles elsewhere besides your own website or blog, right? Sites like Medium or Wix are excellent places to promote your content. For example, whenever you publish a new blog post on your website, I suggest you go ahead and repost it (using whatever tools they give you at that specific blogging site) to another site too.
Add a comment when posting your content somewhere else: “I promise this information is useful. Check out my blog for more great stuff.” That way readers can get a bonus tip from you by checking out other articles on the subject matter!
4. Use Your Most Popular Content as an Offer
You may have noticed how some websites or blogs offer only their most popular posts for free; meanwhile readers must purchase access to all of their other posts in order to read them. Why not use that same strategy for your business?
Look at the top of any website or blog. The most popular articles are usually listed first. This is a great way to increase traffic and exposure to your content! Pulling in new subscribers may be tricky, though — more on this later…
5. Use Social Media to Spread Traffic
Social media sites like Facebook have actually evolved into major search engines in their own right: people often type phrases into these sites instead of using Google’s search bar. A particular phrase or question will start trending with users who want an answer to whatever they typed into it; businesses should jump aboard by sending links out whenever something relevant comes up on social media. These days, I always tweet useful information whenever I encounter a specific problem I’ve solved.
BONUS: Six Tips for Growing Your Social Media Following:
1. Create a well-designed cover photo for your website or blog.
Use one that has the color scheme of your branding, which means it should match the graphics you use throughout your website.
2. Make sure you have the correct name listed in your social media profile header.
This is what people will search when looking for you on social media sites like Facebook and Linkedin . If they can’t find you by searching by name how will they ever find you?
3. Add the link for your website to the contact information section.
Add the link for your website to the contact information section of your social media profile so people can also easily access it if needed. If someone likes what they see from you on social media then maybe they’ll follow you to your blog or website too!
4. Be sure to complete all sections of your website’s Facebook page profile.
Be sure to complete all sections of your website’s Facebook page profile so that the information is accurate and up-to-date in case someone visits or searches for you there instead of elsewhere on Facebook itself.
5. On Twitter, be sure to use hashtags related to what type of business/content you’re posting about.
This way, when readers search for a specific keyword and click on the hashtag, they will see your post instead of another one!
6. Be sure to include a “Follow Us on [Social Network]” link at the bottom of your blog or website so that people can easily follow you from there.
This is great when you’re developing relationships with new followers too: they’ll appreciate the convenience of being able to click through all the time instead of having to remember your username and login information for each social networking site separately!
Conclusion:
These are simple tweaks you can make on your website to increase traffic. Optimizing your title tag, headers and subheaders is a great place to start. You should also consider adding calls-to-action that encourage people to subscribe or purchase from your site. A blog conclusion paragraph could be something like this: “If you have any other tips for increasing traffic, don’t hesitate to leave them in the comments section below!”
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