8 Top SEO Strategies to Use in 2022

SEO strategies are one of the hardest things companies must spend time setting up. 

Why? 

Due to the fact that SEO algorithms are continuously changing, so if you are stuck with strategies from last year, you might be falling behind your competitors! 

However, keeping track of every change in the SEO world is nearly impossible, so you don’t want to waste too much time dealing with that. 

Nevertheless, it isn’t a bad idea to continuously monitor and amend any SEO practices that are part of your strategy. 

Don’t go anywhere because, in this article, we will show you the top eight best SEO strategies you can use this year. 

Let’s dive right in! 

8 SEO strategies you should use in 2022

1. Keep your content high-quality. 

No matter how bad or how good your SEO strategy is, you won’t get too far if your content is low-quality. After all, everyone will recommend a good article, but not a bad one. Remember, a site’s ranking has a lot to do with the quality of its content. Nevertheless, quality content will result in more organic keywords related to your industry and ensure that your keywords flow naturally. 

That said, always remember that you are writing for your audience, and quality is above keywords. To take your SEO rankings to the next level, here are some other tips you can follow: 

• Include a value proposition. For example, write a bunch of articles on what your business offers and more about your product and services. 

• Use SEO keyword research tools like Semrush to target keywords in your industry. However, don’t aim to target competitive keywords as this may even hurt your SEO rankings. 

• Include the keyword in your title, meta description, and throughout your article and headings. 

• Don’t forget to include a CTA at the end. Your CTA will also affect your SEO ranking, so don’t leave it as an afterthought. 

Nevertheless, if you think you don’t have the skills to create high-quality content, hire an SEO content writing expert who can do the job for you. In addition, you can consider using SERP to understand search intents and include the proper key phrases for ranking higher than other articles on search engines like Google. 

Paid keyword research tools will also help you decide which keywords you should include in your heading and the number of times you should have them in your content and titles. 

2. Consider hiring an SEO agency. 

SEO agencies can be a helpful hand whenever you are getting started with a new business, or even when you are an SEO expert yourself but don’t have the time to deal with SEO or read on the latest updates. However, before hiring an SEO agency, you want to ensure that they have honest reviews on how much impact they had on the search engine rankings of companies. 

For instance, an SEO agency with SaaS expertise can be an excellent choice for you. The SaaS world is growing and becoming a new trend in the digital world. These SEO agencies impact large companies such as Hubspot, Appcues, and more. Here are some SaaS SEO agencies you can consider hiring to improve your rankings: 

• Skale 

• Accelerate Agency 

• Getcredo and more 

3. Don’t leave your meta description out.

Meta descriptions might often be underestimated, but it’s one of the first things a reader will see. Unfortunately, even though it’s an old-school SEO hack, studies show that 25% of sites don’t have any meta descriptions on their pages. 

However, writing a persuasive and engaging meta description with your primary keyword can encourage readers to click on your site. Thus, when Google sees that you have frequent clicks because of your meta description, it’ll encourage those clicks and act as an additional marketing hand to your page. So, never forget about your meta description! 

4. Follow up with RankBrain 

Have you ever heard about RankBrain? As AI continues to evolve year by year, it’s completely changing how people interact with their content online, which will also impact the SEO game. RankBrain is part of Google’s AI algorithm and will likely be one of the most important ranking factors that Google will use. 

Besides that, RankBrain is machine learning that Google uses to recommend the most helpful and relevant search engine queries since Google has identified that many search results on the search engine do not apply to users! 

5. Identify your site’s core web vitals.

Your web vitals might be an SEO term you are or aren’t familiar with. If you aren’t familiar with it, it’s a good idea. However, this year, Google is focused on a new algorithm- page experience, which will rank sites based on their core web vital scores.

What are your site’s core web vitals? Well, let’s dig deep and find out: 

• First Input Delay (FID): Measures your site’s pages’ responsiveness. Usually, the ideal score of a good FID is less than 100 ms. 

• Largest Contentful Paint (LCP): Measures your page’s loading speed. Your loading speed is one of the most important factors for your SEO rankings. A good loading speed is anything around one to two seconds. Don’t forget that slow-loading pages are one of the main factors that hurt your SEO rankings and even site conversions! 

• Cumulative Layout Shift (CLS): Measures the visual stability of your site’s visual page content. Here, you want to achieve a CLS score of less than .1. 

So, we see that Google has tweaked how it measures your site’s quality. However, don’t consider your site’s core web vitals an afterthought. These measure your site’s health, which is what Google pays special attention to when ranking your site. After all, no matter how good your content may be, it’s useless if your site isn’t optimized. 

6. Use the right amount of internal and external links. 

This counts if you are writing articles on your site. Depending on your article’s word count, you want to include many internal and external links in your content. You might encounter issues with Google if you don’t include low-quality links. Why so? Because Google will penalize sites that are spammy and have low-quality links. Nevertheless, it’ll help your site rank much higher. 

SEO experts recommend you include at least one external and internal link for every 500 words you write in your article. However, even when having these links, you need to ensure that your external links are from authoritative sites that rank high on Google, and your internal links should be linked to keywords that are related to the link you are using. For example, if you have a keyword about SEO, try to include an internal link about SEO. 

7. Consider long-term keywords.

According to a study made by Semrush, the longer keywords you use, the more of a chance you’ll have of receiving a featured snippet. Moreover, a keyword with five words had a 17% chance of resulting in a  featured snippet compared to just 4% for a single word keyword. Furthermore, you have super long keywords that make up ten words, giving you more than a 50% chance of resulting in a featured snippet. 

8. Don’t forget about the EAT principle.

What is the EAT principle? It stands for expertise, authority, and trustworthiness. It measures your brand’s reputation on search engines like Google. Especially if you are in a competitive industry, you may be thinking, how will you compete against these companies on Earth? 

Furthermore, here are a few steps you can undertake to increase your brand’s authority: 

• Ask for good reviews. Other customers will feel better about your goods and services whenever they see good reviews about you. 

• Try to earn high-authoritative links in your industry. This is even more important when your industry is competitive. 

• Try to demonstrate your brand’s authority through case studies and client reviews. This is another way of showing your social proof. 

Wrapping everything up 

That’s about it for this article. These are the eight SEO strategies you can use in 2022. The SEO game has changed over the past years, but it doesn’t mean you can’t still rank high on search engines. However, you need to make only a few tweaks to your SEO strategy or even hire an expert. 

After all, even if you have to hire an SEO agency or an SEO expert to do the work for you, it’s still worth keeping an eye on SEO amendments versus not optimizing your content correctly.