What you need to know
- Reports throughout the week cite Google’s apparent uptick in ads in Gmail.
- “Updates” in users’ inboxes on mobile have gained ads which is previously never had.
- Other categories such as Promotions and Social have seemingly gained additional ads throughout a user’s email list on mobile and desktop.
By now, ads in the Google ecosystem are as common as its multi-colored icons. However, one thing users would probably be fine without is the increase in ads over the past few days, as spotted in Gmail.
9to5Google reports that mobile and web (desktop) devices have started receiving an uptick in ads, with the former displaying them in the “Updates” category. This section usually brings important personal emails, such as order confirmations and bills to the top for your attention. It’s useful just in itself, but users reported seeing ads appear in their primary inbox’s Updates section, whereas they’re usually only found in the Social and Promotions categories.
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