The latest Department of Justice ruling against Google as an illegal monopolist can have serious consequences. This includes a possible split of its parent firm Alphabet.
It’s only logical to break it up or take part in data-sharing activities with other archrivals of the industry.
Most of us consider Google a search engine that solves so many of our problems. For years, the company has been at the front of the race, ensuring competition stays at bay. However, things could soon be changed for the better.
As per Bloomberg, a split might be on the cards as the next best thing after this bombshell ruling. The company reached the status of behaving like a monopoly at many points in its existence.
Whatever the case may be, the company is huge. Both Search and text ads remain the center of the core issue. However, other parts continue to be on the radar.
For instance, one logical reason for Alphabet’s split could be Android. It’s currently licensed by the firm but prerequisites to attain it are other Google services like Gmail or Chrome. And these cannot be deleted if you wish to keep Android running.
Meanwhile, Alphabet is also the owner of YouTube and the latest AI assistant Gemini. There’s a lot to consider here. We’re not sure how far this split will go or which firms would be placed where, but a split for Android might include more than a single system.
Other options for the company could include Google giving access to search information. As per the DMA in the European Union, the company is already forced to do this. And if that happens here in the US, it will benefit competitors.
For now, there is yet to be a final decision but we cannot rule out splitting Alphabet to get more shares related to search data.
Whatever the case may be, it’s evident how exclusive contracts between one archrival with the next can no longer occur. Who can forget Google and Apple’s exclusive deal? This has given rise to the iPhone maker to look for more opportunities to earn revenue like Patreon.
Image: DIW-Aigen
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