You may have heard about the popular social media platform TikTok undergoing a decline in growth recently but we can confirm otherwise. The app is still maintaining growth at a steady pace, new reports revealed.
The social media giant continues to offer great incentives to its creator community that keeps coming back for more. As per the latest figures for users in the EU, the app is attaining growth with the addition of more users each month.
Remember, thanks to the DSA, all apps are forced to be more transparent, and by this we mean display stats about their active user base on a six-month basis. This provides more information about account reach and as per the latest update, we can confirm that all is going well.
During the period of Feb to July this year, it achieved 150M MAU from the EU alone. That’s a massive 134M rise from the same time last year. Meanwhile, we have to consider how the competition from other rival apps never makes things easy.
Still, it’s doing great in Europe and beating out the likes of X and Meta’s leading family of platforms. Europe is clearly becoming a great market for TikTok although it has origins based in China.
The company has faced intense criticism across the board in the US which has vowed to ban the platform if it does not part ways from its parent company ByteDance. Hence, a ban is very likely on the cards.
If that does happen, the app would bid farewell to 170 million users in America alone. This is why any growth seen in the EU is being welcomed. Similarly, this might also be why it is on the verge of starting new programs for this part of the world to get more people active and engage more with the platform. We’re already hearing about its push into the world of e-commerce.
TikTok has one billion active users from all over the globe. The main markets include the US with 170M, the EU with 150M, Indonesia with 130M, Brazil with 100M, Mexico with 77M, and Vietnam with 70 M.
All six of these parts of the world will make up more than 50% of the app’s global audience and hence give it more chances to grow. We must mention that the platform still sees a ban in India while other arch-rivals are growing.
Image: DIW-Aigen
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