Google is receiving another lawsuit that calls the company out for its monopolistic actions. This time around it’s Yelp who has gone ahead to sue the search giant.
As per the allegations, Google has made it tough for others to survive and prosper in the ads and search market. We have already seen one federal judge rule how Google violated the antitrust law through search business practices.
Now, Yelp which is another leading tech firm is taking its grievances with the company to court.
Yelp is renowned for helping users and businesses produce local reviews. As per the lawsuit, it accuses Google of its poor reach while further blaming the results on the rejection of the company’s offer to purchase Yelp.
Referring to Google as the biggest information gatekeeper, it alleged how Google fails at putting its thumb on the scale to hinder competition and keep all consumers within its gated community.
Google’s loss in the high-profile US District Court lawsuit really did wonders for Americans. It would alter how millions of citizens were getting information online. So it wouldn’t be wrong to claim that it’s a major decision to hinder the company’s monopolist actions.
The claims made by Yelp are nothing new. We’ve seen more similar claims launched by the FTC in the past and so many more. However, Google will not sit back silently. It will defend all of the claims and fight back rigorously, similarly to how it has done before.
The latest case was filed in the San Francisco lawsuit where it alleged that the tech giant manipulates all results to attain its own benefits. Furthermore, it spoke about how Google outperforms rivals most unfairly.
The case also describes other firms that serve as threats to Google and therefore are similarly hindered from getting the reach they deserve. Google’s actions were described as abusive and Yelp added how its review quality is better so the company does consider it as a rival.
Google’s local search offerings were said to be inferior to that offered by Yelp and other locals. The company spends billions on custom contracts that help it dominate the world of search at others’ costs.
If it needs to stomp on other smaller competitors along the way like DuckDuckGo or Microsoft’s Bing, it never fails at doing so. Some of these exclusive deals include Apple where it continues to charge high prices for search ads to show its mighty power.
In this particular case, Yelp adds that Google is not doing itself any good by intentionally lowering the company’s traffic. Instead, it’s causing its business harm by limiting ad revenue and reducing traffic. At the same time, it’s increasing the costs of Yelp along the way which is not appreciated.
Now, the company hopes to get financial compensation for all the monetary damages it has taken on with time.
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