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Luv Scrub is a Black-owned beauty brand that specializes in mesh exfoliators influenced by creator Ghanaian-American Caroline Owusu-Ansah’s childhood using this type of mesh like many West Africans. Her version is meant to replace loofahs and washcloths as a more full-body effective, long-lasting, and bacteria-avoidant option.
Here’s what BuzzFeed Shopping editor Emma Lord says about it: “I’m so obsessed with this exfoliator that I’m just choosing to forget all the years I lived without it. First of all, it suds up my body wash like nobody’s business — I probably have to use about a quarter as much of it now to get really sudsy good coverage. It’s flexible and extendable, which makes it ridiculously easy to reach places all over my body, in particular my shoulders and back. You can bunch it up to your preferred thickness if you want more of a light exfoliation or a deeper one in different places of your body. As someone who has had bumpy and rough skin on my arms, I noticed a MASSIVE difference in the smoothness of my skin from the very first use. I also just love the pop! of pink in my shower, it makes me happy to look at it.”
Promising review: “I’ve been using LuvScrub body exfoliators for about a year now and it’s beaten every other loofah I’ve tried in the past. I get those little keratosis pilaris bumps on the backs of upper arms and thighs and this is legit the only thing that has ever helped with it, along with just making my skin nice and soft in general. It also dries out much quicker when you’re done, which means less water being held on it after showering and building up nasty bacteria. Honestly, this little strip of netting is a game changer. Get yourself one!” —Chels
Get it from Ulta Beauty or LuvScrub for $18 (available in eight colors).
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