Perplexity is ready to monetize its search app through the addition of ads on the platform.
The embattled company just rolled out a pitch deck that spoke about the reach and use of the app, delineating its growth in recent times. Today, the userbase has 230M monthly users while downloads crossed the 2 million mark.
In April, a new funding round saw its value estimate hit $1 billion and that was a more than twofold rise, highlighting a massive growth.
The company’s great popularity is on the rise but many do put the app in the spotlight with concerns related to its content. Media outlets Forbes and Wired called the app out for plagiarizing its articles.
Since the start of that dilemma, it has worked on bettering itself and now uses a different technique to publish stories and cite references. This made a huge difference and now the app is doing great in the world of search.
Industry experts have highlighted the significant role of AI in enhancing search capabilities on the app. They emphasize the need for continuous optimization of AI algorithms to maintain a competitive edge in today’s fierce market.
Many calls by expert SEO firms have repeatedly mentioned that AI Overviews need to display the entire experience and not just focus on rankings. So more FAQs, feedback and details have to be highlighted. Only then can they expect to rank high on search engines and make readers want more.
According to various reports, the world of AI is transforming how users search for content online. The focus is increasingly on personalization and matching the right content, rather than merely aligning with keywords.
This is one reason why AI search tools are so much in demand today. They use natural language and machine learning with data from users to give the best results. Similarly, the future of search was outlined as mostly AI-related. They would need to better comprehend and anticipate the needs of all clients. This goes above and beyond usual keyword engines that fail to get the correct matching.
So much has changed in search when you compare it to what it was 10 years ago and this app for AI Search hopes to offer the best in terms of tailored demands.
