This could be good for entrepreneurs due to the truth that that is the kind of factor that would doubtlessly find yourself permitting them to make use of AI generated content material with out customers realizing it. Nevertheless, 47% of survey respondents additionally said that they may not prefer it in the event that they came upon that an advert they’d seen was generated by AI.
Additionally, round 49% of the people who find themselves conscious of the existence of the aforementioned types of AI mentioned that they suppose it would advance significantly sooner or later which might permit it to surpass people when it comes to creativity. This appears to correspond with the variety of people who find themselves uncomfortable with the concept of an AI generated advert that they haven’t been knowledgeable about upfront.
One factor that’s not all that shocking within the findings is that youthful persons are not fairly as intimidated by AI as older generations. Solely 6% of individuals between the ages of 18 and 34 mentioned that they don’t learn about AI, whereas the quantity for folks aged 55 and older was nearer to 18%.
Moreover, whereas solely 15% of individuals over the age of 55 mentioned that they had been comfy with AI being utilized in advertising and marketing, the proportion was as excessive as 43% for Gen Z and Millennials with all issues having been thought-about and brought under consideration. This appears to recommend that focusing on youthful crowds may make AI adverts simpler than may need been the case in any other case.
All in all, 31% of survey members mentioned that they’re most enthusiastic about ChatGPT. Nevertheless, 39% mentioned that they aren’t enthusiastic about anybody explicit AI, which implies that consciousness continues to be fairly low.