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actionable web analytics
Marketing Analytics: Attribution Is Not Incrementality
One of the business side effects of the pandemic is that it has put a very sharp light on Marketing…
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actionable web analytics
Increase Analytics Influence: Leverage Predictive Metrics!
Almost all metrics you currently use have one common thread: They are almost all backward-looking. If you want to deepen…
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actionable web analytics
The Most Important Business KPIs. (Spoiler: Not Conversion Rate!)
I was reading a paper by a respected industry body that started by flagging head fake KPIs. I love that…
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actionable web analytics
Robust Experimentation and Testing | Reasons for Failure!
Since you’re reading a blog on advanced analytics, I’m going to assume that you have been exposed to the magical…
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actionable web analytics
Winning With Data: Say No To Insights, Yes To Out-of-sights!
If there is one thing the universe agrees on, it is that you should just provide data… You should provide…
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actionable analytics
Pick The Right Success KPI!
Your analysis provides clear data that the campaign was a (glorious) failure. It could not be clearer. The KPI you…
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