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Blogging
Steal This Strategy: How to Write Like Animalz
The Problem Statement There are a few constraints that have shaped the Animalz blog. First and foremost, we’re a B2B…
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Blogging
5 More Mental Models for Content Marketers
1. Gordian Knot There’s a long-winded Grecian parable that goes something like this: a peasant farmer, driving an ox cart,…
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Blogging
The Pageview Paradox: How Great Results Cause Poor Performance
The Problem with Proxies This problem is fundamentally one of proxies. Everything we do as marketers is designed to generate…
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Blogging
The Busy Writer’s Design Toolkit
Most blogs still depend on tired old stock photography. But what if you could create unique, scroll-stopping visuals without any…
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Blogging
How to Use Twitter for Thought Leadership
We’re grateful for the thousands of website visits Twitter brings, but we care much more about the hundreds of thousands…
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Blogging
Content Strategy for Horizontal SaaS
The Challenges of Horizontal SaaS Generally speaking, a vertical SaaS company is one that sells into a single target vertical,…
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