There is a growing shift in the way consumers shop online, and social commerce is at the forefront of this change as it provides brands and consumers with a frictionless, and more convenient, commerce experience. Purchasing from Social Media is Social Commerce. ...

As a newly established startup, there are some key elements that your business requires to ensure your short and long-term success. A well-detailed business plan, a launch plan, early funding, and the right talent and equity from founders are all ...

While the pandemic helped fuel the demand for online retail and eCommerce, in-store retail shopping remains a staple among millions of American consumers. In the United States, there are currently more than 153,597 small specialty retail stores as of 2023, an increase ...

It’s time that small and medium-sized businesses harness the prowess of influencer marketing, and the proof is in the pudding. According to an Inc. report published last year, around 46% of surveyed consumers claim to have bought a product or service that ...

Corporate America is facing a growing problem. More working parents are quitting and leaving their jobs to attend to their families, and employers are perhaps the ones to blame for the lackluster support and guidance. America’s working parents are more stressed and ...