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Posted by BeauHD from the right-to-privacy dept.
Most of the attention today has been focused on California’s controversial “kill switch” AI safety bill, which passed the California State Assembly by a 45-11 vote. However, California legislators passed another tech bill this week which requires internet browsers and mobile operating systems to offer a simple tool for consumers to easily opt out of data sharing and selling for targeted advertising. Slashdot reader awwshit shares a report from The Record: The state’s Senate passed the landmark legislation after the General Assembly approved it late Wednesday. The Senate then added amendments to the bill which now goes back to the Assembly for final sign off before it is sent to the governor’s desk, a process Matt Schwartz, a policy analyst at Consumer Reports, called a “formality.” California, long a bellwether for privacy regulation, now sets an example for other states which could offer the same protections and in doing so dramatically disrupt the online advertising ecosystem, according to Schwartz.
“If folks use it, [the new tool] could severely impact businesses that make their revenue from monetizing consumers’ data,” Schwartz said in an interview with Recorded Future News. “You could go from relatively small numbers of individuals taking advantage of this right now to potentially millions and that’s going to have a big impact.” As it stands, many Californians don’t know they have the right to opt out because the option is invisible on their browsers, a fact which Schwartz said has “artificially suppressed” the existing regulation’s intended effects. “It shouldn’t be that hard to send the universal opt out signal,” Schwartz added. “This will require [browsers and mobile operating systems] to make that setting easy to use and find.”
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