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When Intel debuts its forthcoming Meteor Lake client processors, the company may drop its iconic “i” CPU branding and add a new moniker. Chipzilla today told The Register “We are making brand changes as we’re at an inflection point in our client roadmap in preparation for the upcoming launch of our Meteor Lake processors. We will provide more details regarding these exciting changes in the coming weeks.” From the report: The Register asked Intel about branding after semiconductor analyst Dylan Patel on Monday tweeted “Imagine you’re losing market share when you’ve been monopoly for decades, and your bright idea is to burn all brand recognition to the ground!” “That’s Intel’s plan by removing the ‘i’ in i7 i5 i3. All the decades brand recognition being lit on fire for no reason!”
Patel labelled the rebranding a “horrible very short sighted move” that won’t fix Intel’s woes and “will cause more harm than good, as many buyers know + recognize the i7 i5 branding, they won’t once it’s changed.” “The new branding sounds bad with ultra strewn about + confusing scheme.”
Patel’s mention of “Ultra” branding appears to be a reference to this benchmark result for game Ashes of the Singularity: Escalation which lists a processor called “Intel Core Ultra 5 1003H”.
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