Most Effective Ways to Maximize Mobile App Performance and Loading Speed
If you want to improve the user experience for your mobile app or web page, then you need to improve the performance and its loading speed. Delivering flawless mobile app performance is not a one-time event. The larger your user base grows and the more features your product has, the more difficult it becomes to keep it as responsive as it was in the beginning. The performance of an app on a mobile device refers to how well it performs under various loads and conditions.
The device, server, network, and how the app is programmed all contribute to the overall performance. However, the most important metric for measuring mobile app performance is how users perceive the performance. User perception is extremely powerful. This blog will provide you with advice on how to enrich mobile app performance for efficient business growth.
How can you measure your mobile app’s performance?
Measuring the performance of your mobile app necessitates access to user metrics and other data. You won’t be able to tell what went wrong in the event of a disaster unless you monitor your performance metrics. There are several ways to measure the performance of your mobile app, but ultimately, you are looking at different KPIs.
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KPIs for general apps
Applicants in general KPIs are typically trackable by anyone who does not have a technical understanding of mobile development or technology. The importance of specific KPIs will vary depending on the app’s functionality and goal. For example, a subscription-only app will not be concerned with the number of individual downloads of the app in question. Instead, they’d focus on user engagement. Some general mobile app KPIs you could track to help you gauge your app’s performance.
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User growth rate
Knowing the origin makes it possible to gauge the effect and perhaps reorganize the recipe in the future. You can predict the future growth by tracking the expansion of your app’s user base. Simply add up the total number of users who log in everyday over a certain amount of time. Utilizing this data, you’ll be able to strategize your marketing activities.
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Paid conversion rate
You can spend money in a variety of methods to increase your conversion rate. You can use paid advertisements, such as sponsored Instagram posts and paid tweets, to achieve your objectives more quickly. Finding your rate of conversion for paid avenues is just as important as figuring out your organic conversion rate. You need to be aware of the type of return on investment you are getting when you spend money in various ways.
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Uninstalls
Even the most devoted user may eventually lose interest in your app. Users deleting software is a fact of life, but if you notice a surge, this can point to a problem. This is why it’s crucial to keep track of your uninstalls. If an excessive number of users are abandoning your mobile app, this may point to a performance problem, which you should address right away.
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Ratings
The better it is for your mobile app, the higher your rating. You can tell that your app is engaging your users by having a high user rating. When measuring this measure, you should also track negative reviews. These will give you a better idea of the functional improvements you should be considering.
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Reach vs impressions
When keeping an eye on both metrics, you should be aware of their differences. In general, your reach should be given greater weight, as it is more accurately how your content is reaching real individuals. While impressions are still important, they are not as essential as your reach.
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Performance KPIs and UX
You can gauge your app’s technical performance using these KPI metrics. You can make changes that will enhance the user experience while also improving the technical performance of your app by adhering to these KPIs.
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Load speed
As the world became more and more digital, users lost patience with apps that took a long time to launch. Measuring your load speed is vital for determining the viability of your app.
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Screen resolution
Knowing what screen resolutions are most popular will help you ensure that your mobile app meets the expectations of popular devices. Monitoring your users’ specific screen resolutions is critical to ensuring that your app works as intended for each user.
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Devices
You must maintain track of what devices your audience is utilizing to access your app. Do they have smartphones or tablets? Your ability to optimize the performance of your app based on the characteristics of particular devices depends on the answers to these questions.
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Carriers
Knowing what carrier your audience uses is just as important for optimisation as knowing what device they use. Features offered by various carriers can vary, including things like download speeds.
Conclusion
After reviewing the checklist, if your app still performs poorly, you might want to conduct a more extensive app performance audit to identify the cause and fix the issue. The majority of startups and enterprises provide an estimated timeline for the launch of mobile apps. However, it is the requirements that define the timeline, not their expectations. So, the timeline of your app development is determined by the type of app you want, the technologies you want to incorporate, and other factors.
Finally, it is worth noting that the world has become mobile first, and the number of connected devices is increasing at an exponential rate. At the same time, user attention spans are decreasing. The only way to keep them is for your mobile app to perform well. This could be the key to paving the way for user retention and acquisition, which will eventually lead to benchmarking breaking apps.
We recommend monitoring app performance using APM tools on a regular basis to identify why your application’s performance is lacking and react quickly. Discuss your needs in depth with us. We can generate ideas, thought processes, and implementation scenarios to help us meet a mutually agreed-upon timeline for deploying your mobile apps. Keep these best ways in mind as you work on your mobile app development services.
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Author Bio:
I’m a digital nomad, exploring the world of mobile app development in Dubai. Sharing my insights and knowledge on the latest technologies, tips and tricks along the way. Follow my journey!
