Netflix Lists $900,000 Job Seeking AI To ‘Create Great Content’

An anonymous reader shares a report: As Hollywood executives insist it is “just not realistic” to pay actors — 87 percent of whom earn less than $26,000 — more, they are spending lavishly on AI programs. While entertainment firms like Disney have declined to go into specifics about the nature of their investments in artificial intelligence, job postings and financial disclosures reviewed by The Intercept reveal new details about the extent of these companies’ embrace of the technology. In one case, Netflix is offering as much as $900,000 for a single AI product manager.

[…] Netflix’s posting for a $900,000-a-year AI product manager job makes clear that the AI goes beyond just the algorithms that determine what shows are recommended to users. The listing points to AI’s uses for content creation: “Artificial Intelligence is powering innovation in all areas of the business,” including by helping them to “create great content.” Netflix’s AI product manager posting alludes to a sprawling effort by the business to embrace AI, referring to its “Machine Learning Platform” involving AI specialists “across Netflix.”

A research section on Netflix’s website describes its machine learning platform, noting that while it was historically used for things like recommendations, it is now being applied to content creation. “Historically, personalization has been the most well-known area, where machine learning powers our recommendation algorithms. We’re also using machine learning to help shape our catalog of movies and TV shows by learning characteristics that make content successful. We use it to optimize the production of original movies and TV shows in Netflix’s rapidly growing studio.”