Tech giants are now garnering support for watermarking AI content. The first three to do so include OpenAI, Microsoft, and Adobe.
The companies are strongly supporting the bill from California. It’s a huge turn of events as they had previously opposed the decision to do so. Now, thanks to new amendments in the bill, it looks like they’ve changed their minds.
The bill would ensure everything produced using AI including pictures, videos, and audio features a watermark signaling AI production. As it is, a lot of firms are already in the practice of doing so. However, experts did realize how not a lot of people like to read metadata. Similarly, the AB 3211 law forces big tech giants including X and Instagram to add watermarks in a manner that the average person can understand. This way, nothing remains hidden.
Microsoft, Adobe, and OpenAI are all part of the C2PA coalition that helped better the law and produce metadata. This is the standard practice for marking any AI material.
In April of this year, we saw one trade group oppose the AB 3211 law and refer to the bill as burdening the tech sector. They also felt it was not going to work and therefore issued a letter to the state’s lawmakers. Seeing changes made to the bill has drastically altered their minds and now they’re all for supporting it.
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