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ProPublica looks at “a booming underground community of Instagram scammers and hackers who shut down profiles on the social network and then demand payment to reactivate them.”
While they also target TikTok and other platforms, takedown-for-hire scammers like OBN are proliferating on Instagram, exploiting the app’s slow and often ineffective customer support services and its easily manipulated account reporting systems. These Instascammers often target people whose accounts are vulnerable because their content verges on nudity and pornography, which Instagram and its parent company, Meta, prohibit…. In an article he wrote for factz.com last year, OBN dubbed himself the “log-out king” because “I have deleted multiple celebrities + influencers on Meta & Instagram… I made about $300k just off banning and unbanning pages,” he wrote.
OBN exploits weaknesses in Meta’s customer service. By allowing anyone to report an account for violating the company’s standards, Meta gives enormous leverage to people who are able to trick it into banning someone who relies on Instagram for income. Meta uses a mix of automated systems and human review to evaluate reports. Banners like OBN test and trade tips on how to trigger the system to falsely suspend accounts. In some cases OBN hacks into accounts to post offensive content. In others, he creates duplicate accounts in his targets’ names, then reports the original accounts as imposters so they’ll be barred for violating Meta’s ban on account impersonation. In addition, OBN has posed as a Meta employee to persuade at least one target to pay him to restore her account.
Models, businesspeople, marketers and adult performers across the United States told ProPublica that OBN had ruined their businesses and lives with spurious complaints, even causing one woman to consider suicide. More than half a dozen people with over 45 million total followers on Instagram told ProPublica they lost their accounts temporarily or permanently shortly after OBN threatened to report them. They say Meta failed to help them and to take OBN and other account manipulators seriously. One person who said she was victimized by OBN has an ongoing civil suit against Meta for lost income, while others sent the company legal letters demanding payment….
A Meta spokesperson acknowledged that OBN has had short-term success in getting accounts removed by abusing systems intended to help enforce community standards. But the company has addressed those situations and taken down dozens of accounts linked to OBN, the spokesperson said. Most often, the spokesperson said, OBN scammed people by falsely claiming to be able to ban and restore accounts…. After banning an account, OBN frequently offers to reactivate it for a fee as high as $5,000, kicking off a cycle of bans and reactivations that continues until the victim runs out of money or stops paying.
A Meta spokesperson told the site they’re currently “updating our support systems,” including a tool to help affected users and letting more speak to a live support agent rather than an automated one. But the Meta spokesperson added that “This remains a highly adversarial space, with scammers constantly trying to evade detection by social media platforms.”
ProPublica ultimately traced the money to a 20-year-old who lives with his mother (who claimed he was only “funnelling” the money for someone else). After that conversation OBN “announced he would no longer offer account banning as a service” — but would still sell his services in getting your account verified.
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