A report by Qustodio surveyed 180,000 US families with children between ages 7-18 to find out what social media apps kids and teens are using the most nowadays and why they are so popular among them. According to the report, the most popular apps among 7 to 9 years old are YouTube and Roblox. There are also some apps like X and Reddit, which seems a little concerning. Qustodio says that kids use these apps to know more about the games they are playing. Either parents do not know much about these apps or do not block them from their children, even though both of these apps can lead children to a lot of explicit and harmful content.
YouTube and Roblox are also the most popular apps among kids of ages 10 to 12. Some social apps also become a part of their lives as they are transitioning from kids to teens. TikTok and Snapchat are also some popular apps among 10-12 years old. Facebook also seems to be of some importance to these kids.
As they grow into teens (16 to 18 years old), TikTok becomes the most popular app, among other apps like Snapchat, Instagram and YouTube. As teens get older, they want to connect with other people and look for content that is engaging and interesting.
Some common apps that can be seen among all age groups in the survey are YouTube and Amazon Shopping. YouTube is by far the most used app, no matter what your age is. Kids and teens love buying new things and that is the reason most of them can be seen using Amazon Shopping.
While there are some concerning trends amongst kids and teens who are using different kinds of apps, brands can look for where to target their customers. The full report is names “Apps Through the Ages” and can be read on Qustodio’s website.
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