According to the survey conducted by Aleyda Solis, Google’s preferences of certain websites and some search features are giving SEOs a hard time. 52% of the SEO respondents said that Google favoring big websites and user generated content are some of the big factors that are giving them a hard time.
The second biggest threat to many SEOs (48%) is Google preferring its own features and services instead of some external sites. 41% said that AI overviews are also affecting their SEO strategies. There are also some things that are slowly becoming threats to SEO experts. Due to many users using LLMs to search for something instead of Google (37%), addition of AI in Google search results (32%) and users searching on social platforms instead of search engines (28%) are also posing some real threats.
Even though these are some major threats to SEOs, some of the SEOs are preparing to combat these threats. The survey also asked SEOs how they are preparing their strategies that can fight off these threats. Most of the SEOs responded that they are planning to improve the quality of their work, and only sharing the content that is engaging, helpful and valuable. Some also responded that they are working on E-E-A-T which refers to experience, expertise, authoritativeness and trust and is a collection of signals that are needed to make a website rank.
Some respondents of the survey also reported that they are planning on traffic diversification which basically means that you should focus more on your audience than SEO and Google. Some SEO experts also stay updated on every SEO news and new Google features so they can plan accordingly whenever there is need for it.
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