The Recipe is a true R&B lineup, but DLT is known for parties. What made you want to take the R&B route for this festival?
MK: We’ve touched on R&B through events before. We used to have a brand called “Soundproof” and for DLT Malta last year we had acts like Masego, Tiana Major 9, Jayo, and Gabzy. This year we thought, Malta is a big party, right? That’s when you’re on 10 and you need a Gatorade or two. So what will people want to do when they come back from Malta? You want something, chill, mature, sexy, and that’s why we thought for The Recipe – it has to be R&B.
R&B lasts the test of time and when you’re looking at R&B who is the person you need… Jazmine Sullivan. Everyone loves Jazmine.
This is the first time Jazmine Sullivan is performing in the UK for 10 years, how did that conversation come about and how did you convince her to come back to us?
MK: The process is you go to her agent and you pitch the idea. Thankfully her agent liked the idea, he liked us on a personal level and it just worked out. It’s a great opportunity for us to be the brand that brings her here.
Were you expecting the reaction you got online when announcing she was headlining?
MK: We were expecting something, but even I was like “Wow we’ve done something a little crazy here”. People would probably expect Wireless or All Points East, the established festivals, to do something like that but for us, it’s new territory, so we need to start acting like we belong here. It was definitely overwhelming.
Ife: Like we said, because we’re so close to the crowd we still get taken aback by the reactions. It still shocks us, everything still shocks us – you think Jazmine is going to have some kind of reaction for someone that hasn’t been here for so long, but it was special and very humbling.
We’re excited to be able to give people that feeling and to have the brand attached to that type of emotion. In years gone by people will remember these moments, when they’re getting a bit older our brand and our name DLT will be attached to that level of feeling.
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