Write for Us About Marketing…..
Do you want to write for Marketing ? You’ve come to the right place. Please fully read these guidelines before submitting a piece to our editorial team.
Important note: Our publication queue for contributed articles can be up to 3-4 months long. To ensure our article backlog doesn’t grow, we publish only the most useful articles for our audience; accordingly, we tend to be highly selective.
If you can’t wait that long, Marketing offers a Sponsored Article option: The how-to article or opinion/thought-leadership piece you sponsor gets bumped to the front of the line and published within a few weeks. BUT (and this is key): it still must be accepted for publication by our editors. Find out more about sponsored articles on Marketing .
Topics We Cover
IMPORTANT: Marketing focuses on enterprise (i.e., large-company) business-to-business (B2B) marketing-related content (and on some topics that broadly apply to all marketing). The following are the topics Marketing covers; those in bold text are of particular interest at the moment. If the subject of your contributed “how to” article or thought-leadership piece (see the next section on those and other content types) does not relate to one of the following, we’re unlikely to consider it for publication. Do think of these, however, as broad categories rather than narrow topics:
- Demand/Lead Generation
- Marketing Metrics & Measurement
- Sales Enablement
- Social Media for B2B Marketing
- Buyer Personas
- Sales & Marketing Alignment/Collaboration
- Email Marketing
- Marketing Operations & Management
- Customer Experience
- Account-Based Marketing (ABM)
- Marketing Automation
- Competitive Analysis/Competition
- Content Marketing
- Marketing Strategy (i.e., big-picture strategy)
Types of Content We Publish
Here’s a list of what we publish from guest contributors:
- Bylined “how-to” articles for our website and thrice-weekly newsletter, Marketing Today
- Podcast episodes during which we interview guests
- Summaries of research findings based on polls, surveys, and research studies conducted by marketers, academia, PR firms, and other researchers
- Bylined thought-leadership articles (op/ed-type pieces), but we accept only those that offer particularly valuable opinions, insights, and views that can’t easily be found elsewhere
What we don’t publish:
- We no longer publish case studies, and we’ve never published press releases (but if your release is about research—surveys, polls, etc.—do look at the “How to Get Your Research Covered on Marketing ,” below).
- If you use the phrase “when it comes to” in your article, especially more than once, you’re just giving us a reason to not accept your article for publication.
How to Get Your Byline Published on Marketing
We get a lot of submissions. Following these guidelines will increase your chances of getting your how-to article published in Marketing :
- Write from an objective viewpoint and convey valuable how-to information to the reader. Focus on practical advice, actionable tips, and useful know-how about a specific marketing topic or approach to marketing (see topic list, above). Bullet points are good. Meandering text is not.
- Use a fresh, approachable voice. You are a person writing for other people. Sound like one.
- Offer clear takeaways for our (and your) audience—mostly B2B marketers, by the way. And remember that little voice Ann Handley talks about in Everybody Writes: “Nobody has to read this.” So, make us want to read it.
- Articles should be at least 800-1,000 words, but not much more than 1,200 or so. Feel free to include images, charts, graphs, and the like—but only if they help convey a point.
- Articles should be original to the author and unpublished elsewhere. (Infographics can have appeared elsewhere.)
- Include a brief bio of 25 words, including LinkedIn and Twitter contact info, if available, and a recent headshot (NOT closely cropped; we will do the cropping. Make sure your entire head and the upper half of your torso are in the picture frame and are centered. Also, no profile views: only front view—i.e., looking straight ahead, at the camera).
- Include relevant links immediately preceding the words to be linked (the anchor text); do not embed the links in the anchor text (but feel free to underline that anchor text).
- Submit articles as Microsoft Word files, sent as email attachments (not as a PDF or other file type; not as a Google Doc or similar format link; and not pasted into the body of your email).
- If you submit an article that mentions businesses or companies in which you have a vested interest, disclose as much to us and the audience.
Send byline submissions to Marketing Today Editor Mohamed elarby . Include “Marketing byline contribution” in your email subject line.
If your article is accepted for publication, we will inform you; expect to hear from us within a week or two of our having received your email.
If we don’t accept your article, you may or may not hear from us, depending on how crowded our inbox is.
If you haven’t followed the above guidelines, you likely won’t hear back.
My Article Was Selected for Publication. Now What?
- Your article will be edited for clarity and brevity, and to conform to the Marketing house style.
- We will probably change your headline, too, so you might want to suggest alternatives.
- The author retains copyright and may republish the article on his/her personal or company blog or site after the article has been published on Marketing . In such cases, we ask that you cite Marketing and link to the original article on our site.
- Marketing may also reprint your piece, or excerpts from it, with full attribution, in Marketing products, including marketing materials.
- We do not pay guest contributors for their articles.
- Our article queue is long, and publication can take up to 4 months.
How to Become a Guest on the Marketing Smarts Podcast
Do you like to talk? Do you have something important, or original, to say about marketing or business? If so, you might be right for our podcast. Reach out to our podcast host, .
How to Get Your Research Covered on Marketing
If you have findings from marketing-related research to share, send an email to Research Writer Mohamed Elarby with a link to or PDF of the research. Include “Research Findings” in the subject line.
If chooses to cover your research, he will likely reach out directly for more information.
How to Get Your Infographic on Marketing
Infographics submissions should include introductory text—about 125-150 words—to help set up the graphic. You won’t get a byline for that text; think of it more as a press release.
Forward your infographic to , and include “Marketing info graphic contribution” in your email subject line.
What Didn’t We Answer?
Still have a question? Reach out to our director of publications By firstname.lastname@example.org