Linda Yaccarino has stood firm with her claims of challenging the ad industry and other brands who continue to abuse power.
X has faced numerous hardships with certain ad industry groups which caused the platform to sue them for unjust behavior. Recently, we saw a development that spoke about one of the case’s defendants shutting down. But that is not going to steer the company away from its goals.
Yaccarino, who has great experience with the ad industry, says it’s time to put people to shame who abuse their influential positions. With a decade’s worth of experience in advertising at NBCUniversal, she plans to charge leaders for their crimes.
Linda refused to withdraw the lawsuit because she says the company has every right to know what happened and why the outcome was that way. She also hopes this can give rise to more transparency and a better look at dealings.
Last week, X filed a federal legal case against the WFA and several members, including Mars and Unilever. The case accused the group of abusive influence over the market and the ad industry. Further allegations included unfair discrimination against the app, which led to a total boycott.
A lot of emphasis was put on the behavior displayed by GARM, which shut down recently. The reason was simple: they didn’t have the financial means to fight X’s owner.
As per the CEO of X, this legal complaint does not come out of the blue. It comes with evidence from a report presented by the Republican party in a hearing last month.
Yaccarino argued that there was a lot of evidence suggesting how the actions of the advertising groups were unlawful and hindered companies like X from making ad decisions independently. The monopolistic behavior wouldn’t be tolerated any longer in terms of monetization, she continued.
So what will happen now? The case goes to court, and the judge rules if X has a strong enough stance or not. As per X, it’s suffered a lot financially as ad groups boycotted the platform to plan its downfall.
Since Elon Musk’s takeover of X in 2022, the company has suffered a mega loss in terms of ad revenue. It’s trying hard to reel from the downfall and come back to the revenue figures seen when Twitter existed several years back. This year, X expects to generate about $2 billion in ad revenue, a significant decline from the $4.5 billion it earned in 2021, the last year it was publicly traded.
