Many business owners struggle to start a blog because they’re unsure what to write or how to structure their posts. Others feel overwhelmed by the variety of blog types and how they can benefit their business. If this resonates with you, this blog will help. It outlines 23 popular blog types in 2024 and explains how each can support your business.
Feather’s notion to blog can help you organize your ideas and create a clear visual structure, making writing and managing your business blogging easier.
A blog, short for weblog, started in 1994, is a regularly updated website or online platform where companies, groups, or individuals share content in a conversational and informal style. It consists of individual posts or articles displayed in reverse documented order, with the most recently published content at the top. These posts cover a wide range of topics and often reflect:
Bloggers are the authors of these posts and can be individuals, teams, or organizations. More often, to construct strong security walls for writers and users, most businesses also hide the author's name in blog posts published under the specific brand name.
The interactive nature of blogs allows readers to engage with the content through comments, fostering discussions and community-building. Blog archives are readily available, making it easy for readers to access and explore older content.
Posts are often bifurcated under categories and tags for efficient navigation, ensuring readers can find the topics that interest them most. Thus, blogs have become an integral part of the digital landscape, offering diverse content and perspectives for online audiences.
Boost Your Authority, Knowledge, And Expertise with a Blog A blog helps individuals and businesses establish authority in a niche or industry. Consistently writing and sharing blog posts helps owners demonstrate their:
Over time, a blog can help build trust with an audience, leading to more business.
Improve Your Online Presence With a Blog Whenever you publish a blog post, you create a new page for search engines to index. This helps your website gain visibility in search results, mainly if you use target keywords and optimize your posts. A blog can attract organic traffic to your business’s website and enhance your online presence.
Engage Your Audience with a Blog A blog allows you to connect with your readers. You can interact with them through comments, and they can share your posts on social media. This engagement helps you build a community around your brand or niche.
Monetize Your Blog Blogs can be monetized in several ways. You can earn money from a blog by:
Becoming an affiliate for other companies You can even create a blog to document a hobby or interest that you enjoy and monetize it before you even realize it’s happening.
Use Your Blog as an Educational Tool A blog is an excellent way to educate your audience about your business and industry. You can use blog posts to:
Offer valuable tips and tricks Over time, your blog can become a go-to resource for your readers.
Run your blog and newsletter with Feather today — create a new account and send emails from Notion or go from notion to blog in minutes!
How Do Blogs Make Money? 7 Ways Your Blog Can Make You Money Blogs can make money in many different ways. Some strategies are more straightforward than others, but they all require effort. Most of these blog income streams depend on precarious conditions, such as search engine algorithms and brand budgets. For this reason, it's highly recommended that you diversify your revenue by choosing multiple methods.
1. Brand Partnerships Bloggers often
team up with brands to create sponsored content. This usually entails reviewing a specific product or incorporating a product mention into regular content. Brand partnerships can be one-off deals or long-term relationships based on your content's performance and mutual interest.
2. Advertising Networks Advertising networks will pay you to
run ads on your blog or when someone clicks an ad. Specific networks, such as Mediavine, require you to have a pretty hefty amount of monthly views (50,000) to run ads, whereas others, such as Google AdSense, have no minimum view count requirements.
3. Affiliate Links or Codes Bloggers can join what are known as
affiliate networks . Affiliate networks allow you to generate unique links to products you talk about on your blog to help you earn a commission when someone makes a purchase. Amazon Associates and LTK are two common examples.
Affiliate codes work similarly to links in that I earn a small commission when someone makes a purchase. Brands may give you a unique code for your readers to enter at checkout when they shop online, and you can promote this code throughout your content to drive sales.
4. Digital Products If you want to sell products without the logistical hassle of coordinating packing and shipping, digital products might be a better fit. Digital products are a relatively low-effort, inexpensive way to create products your audience wants. Most digital products can be accessed or downloaded by your customers immediately after purchase.
Some examples of digital products you can sell include but are not limited to Printables. These can be anything from:
You can use a platform such as Teachable to create more detailed lessons or tutorials than your blog provides. An e-book is usually a self-written, self-published title in PDF form.
5. Physical Products Your blog can be used to sell physical products, whether you already sell things on another channel or want to create entirely new ones. You can insert links to any existing products you sell into my blog posts, or I can create merchandise that aligns with my content and audience. For example, if I have a fashion blog, I can sell items such as T-shirts, hats or tote bags with my blog's logo.
6. Premium Content or Memberships Blogs are free to read, but you can put exclusive content behind a paywall to create an additional revenue stream. Dedicated readers or fans will then need to pay for access to read it. Patreon and Buy Me a Coffee are two examples of platforms that help creators host subscriber-exclusive content. You can also use these platforms to create memberships, where your readers pay a recurring monthly fee to access premium content.
7. Consulting or Coaching Your blog is an excellent source of free information, but your readers might want to learn more from you. If you start getting requests for specific advice or guidance, that's a good sign that you could earn money through one-on-one consulting or coaching sessions.
What Are the 2 Basic Types of Blog Services? 1. Traditional Blog Services: A Great Choice for Serious Blogging Traditional blog services let you create a website for your blog. Blogs created with these services can include sections, categories, and other features that allow you to organize your blog posts. These services also include features that let you permit and manage comments, as well as tools to customize the appearance of your blog.
Traditional blog services are best for creating text-heavy blogs, although you can use them for any content you want. The blogs you're most familiar with likely use traditional blog services.
2. Microblogging: Not Just a Social Media Fad Microblogging services let you create concise blog posts, often consisting of only a line of:
Most microblogging services are designed to be used in a certain way. For example, Twitter places a 280-character limit on the length of posts. Users can write whatever they want but must do so in under 280 characters. Social networking sites that allow sharing, like Facebook, can also be considered microblogging services.
23 Most Popular Types of Blogs You Can Start 1. Food Blogs Food blogs are all about flavor, whether you’re a critic savoring dishes at top restaurants or a home chef whipping up mouthwatering recipes. Some
food bloggers focus on restaurant reviews, sharing their dining experiences with readers who crave culinary adventures. Others dive into the kitchen, documenting recipes step-by-step with compelling photos and videos that inspire fellow food lovers to try new dishes.
The competition in food blogging is fierce, but don’t let that discourage you. Many successful food bloggers carve out a niche, like focusing on a specific cuisine—think Pasta Grammar’s deep dive into Italian cooking. The perks of food blogging are delicious, too:
Opportunities to collaborate with big-name food networks 2. Travel Blogs Travel blogs are your ticket to adventure. Whether you’re a jet-setter exploring far-flung destinations or a local expert showcasing the hidden gems of your hometown, there’s always an audience eager to read about your journeys. With so many places already covered, finding your unique angle is essential. Maybe it’s budget travel, luxury hotels, or hiking through national parks, like
Chasing Buffaloes and Beyond does with its focus on America’s national parks.
Travel blogs are about the places you visit and the stories you tell. People want to see the world through your eyes, so let your personality shine through in your writing. And the rewards? Free hotel stays, sponsored trips, and even the chance to earn money through ads and partnerships.
3. Health and Fitness Blogs Health and fitness blogs are all about motivation and expertise. With millions of people setting fitness goals yearly, your blog can push them to stay on track. Whether you’re a personal trainer, nutritionist, or just someone passionate about health, there’s a huge audience looking for:
These blogs are a great way to share knowledge and build a business. You can:
For example, fitness blogger Nora Minno combines her expertise with a strong online presence to help clients achieve their fitness goals.
4. Lifestyle Blogs Lifestyle blogs are like online magazines, offering a mix of content that reflects the blogger’s daily life and interests. Whether it’s:
Role of Video Content Lifestyle bloggers share their style and experiences with their audience. Video content is key here, as it helps to create a more engaging and personal connection with readers. Take Laura Baross, for instance; her blog focuses on sustainable living, covering everything from eco-friendly fashion to green home products.
Lifestyle blogs are highly versatile and can lead to partnerships with brands as a micro-influencer.
5. Fashion and Beauty Blogs Fashion and beauty blogs are all about style and self-expression. These blogs cover everything from high fashion to streetwear, offering:
Bloggers like Olivia + Laura give readers straightforward advice on how to stay on-trend and look their best. Fashion blogging can be a lot of work, but the perks are worth it:
Exclusive event invitations Front-row seats at fashion shows It’s a visual medium, so high-quality photos and clear, stylish writing are essential.
6. Photography Blogs Photography blogs are a showcase of your visual storytelling skills. Whether a professional photographer or an enthusiastic amateur, a blog is the perfect place to display your work and share the stories behind your best shots. These blogs attract not only potential clients but also fellow photographers who are eager to learn from your expertise.
You can write about everything from technical tips on camera settings to creative inspiration for different genres of photography. For example, the Wix Photography Blog offers tutorials and inspiration to help other creators sharpen their skills.
7. Personal Blogs Personal blogs are all about you:
They’re like online diaries where you can share anything from your daily adventures to your most profound reflections. Writing in the first person helps create a strong connection with your readers, making them feel like they’re getting to know you on a personal level.
Choosing a domain name that reflects your brand, like LiveByDanielle, helps establish you as a thought leader in your space. The beauty of personal blogs is their endless potential for creativity, you can write about whatever interests you most in whatever style feels right.
8. DIY Craft Blogs DIY craft blogs are for the makers and creators out there. This is the perfect outlet if you love crafting and want to share your projects. These blogs are a great way to guide others through their DIY projects with:
Step-by-step instructions These make everything clear and easy to follow. Take inspiration from Happy Bankky Crafty Mom, who seamlessly integrates her YouTube tutorials into her blog posts. DIY blogs are not just about showing off your creativity; they’re also about teaching others how to bring their ideas to life.
9. Parenting Blogs Parenting blogs are a lifeline for new parents navigating the ups and downs of raising
kids. These blogs offer tips, advice, and product reviews to help parents make informed decisions and feel supported. Laura Gimbert’s blog, Mom Boss Life, is a great example, covering everything from postpartum recovery to time management for busy moms.
Parenting blogs can be informative and entertaining, mixing in-depth articles with lighter, relatable posts. They’re also a great place to share affiliate links for baby products, making it easy to monetize your content.
10. Music Blogs Music blogs are where fans, artists, and critics come together to talk about everything from new releases to the latest trends in the industry. A music blog is the perfect place to share your insights and connect with like-minded people, whether you’re a:
11. Business Blogs Some of the world's most successful entrepreneurs and CEOs attribute their success to continually reading. Where do they stay updated? Many professionals turn to business blogs to:
Sharpen their industry knowledge Learn about the challenges in a selected field Niche Down and Monetize Leading Conflict addresses how to deal with conflict in the workplace. Other business bloggers focus more specifically on one function, such as B2B marketing blogs. Positioning themselves as experts in the field, they can sell gated e-books to people wanting more detailed guidance. Whatever your audience and what you write about, decide which voice you will use.
Will it be casual and fun or more authoritative and academic? Once you craft your unique approach, people will want to bookmark you and come back to read more.
12. Art and Design Blogs Think of an
art or design blog as an extension of your creativity. You can build a “
digital museum ” displaying your work regardless of your art medium. But art blogs are not just for exhibiting and discussing art. Consider offering your courses and tutorials to other creatives looking to learn new skills, as Brit dot Design does. To help enroll more interested learners, share your qualifications and unique experiences in your About Me section.
13. Book and Writing Blogs Avid readers and writers don’t just spend their time buried in novels. They can also be found on literature blogs discussing:
Book summaries and reviews Grammar and style questions Diverse Paths for Writing Blogs But they don’t all end up in the same place. These writing and book blogs often split into fiction or nonfiction. Some wordsmiths even sell published work or offer copywriting services on their sites. If you’re not a professional writer, you can start a blog by providing writing tips that have helped you, as author K.P. Holochwost has done.
14. Personal Finance Blogs With great power comes great responsibility. As a personal finance blogger, you should inform and educate your readers with the most accurate money-saving tips. ScreenWealth offers tips for investing and helping people grow their financial literacy.
Finance blog experts said gaining credibility and building relationships is critical before focusing on monetization methods. There is no overnight success, and building trust can take time. The best way to begin is with relatable and actionable guidance. Did you learn any critical financial lessons you can transform into an informative first post?
15. Interior Design Blogs Did interior designers coin the phrase "Home sweet home"? We wouldn't be surprised. Talented home decor bloggers give guidance on beautifying houses or businesses with the following:
Wall art via their interior design blogs Designers like Lux Living Weekly also teach online design workshops when they need to decorate a physical space. Offering interior design services and selling decor products is common in this community. Consider becoming an expert rather than a jack-of-all-trades.
Many interior design bloggers have found success by specializing in designing specific areas such as:
Can you think of a niche you'd want to be known for? This is something you can work towards with time. You can always start with your experience. If you've designed a space to showcase, post before-and-after photos and explain the style and color choices you made.
16. Sports Blogs There are 8,000 kinds of sports, giving you many options when starting these blogs. You can narrow in on one type of sport or cover several (just not all 8,000). For instance, College Sports Writer focuses primarily on college football and basketball.
Once you've decided on your sports category, pick a team or athlete for your first post. You can also write about the history of physical activity or games and why you believe they have become popular.
From Blog to Podcast If you are more of a talker and less of a writer, consider starting a podcast and integrating it into your sports coverage. To grow your readers or listeners, ensure your content is valuable and engaging by offering your original perspective. Also, try to link to other reputable sports websites to build trust with your readers. Showing you've done your research will make you more credible and hopefully bring people back to your sports blog.
17. News Blogs Today, news is reported not only on TV, radio, and prominent publications but also on independent blogs. News posts keep readers informed and up-to-date on critical issues on a local, national, or even global level, and they are a new form of journalism.
MaxNewsToday has chosen to focus on national news and does so through social commentary. Beginning with local news is recommended to get a more tailored audience and niche.
Optimizing Your Blog for SEO and Reach It is best practice to optimize these types of blogs by choosing SEO-friendly topics. You can do this through trend tracking tools such as Google Trends to understand what pressing issues people are searching for. Once you finish this step and have content, you can submit posts to news press releases to help your blog gain more traction.
18. Movie Blogs Do you go to the movies for popcorn or to analyze the directors' use of cinematography, plot development, and musical scores? If you fall into the latter, maybe you're ready to get cast as a "movie blogger ."
When you begin a film blog, consider choosing a genre such as:
Classical movies, as Jay's Classic Movie Blog has done In Jay's blog, you'll notice he followed the best practice of using many images. After all, film lovers are visual people, so keep them engaged with videos and rich photos on these types of blogs.
19. Religion Blogs 84% of the globe identifies with a religious group. This number explains faith bloggers' mass reach when they share their religious beliefs online. The Buddha's Words, for instance, is dedicated to providing a Buddhist education to those interested in learning more. Some religious bloggers choose a more specific niche, such as narrowing their spiritual content to focus on:
Personalizing Faith As religion can be personal, testimonials are incorporated into podcasts and interviews to help bring people’s experiences to life. Is there a particular event that made you more of a believer? Consider turning that story into your first blog post. After you’ve published the article, keep Pinterest in mind as a promotion outlet, as it's been reported to be a vital source of conversion for religious blogs.
20. Political Blogs There are places where talking about politics is more appropriate than others. A definite safe place to do so is on a political blog. Whether conservative or liberal, writing a political blog can give you the freedom to be as controversial or biased as you wish. The Gen Z Post, for example, offers young journalists the space to voice their opinions on current events.
Is there a cause you are incredibly passionate about? Maybe your calling is:
Just ask yourself which topics I naturally tend to bring up. Once you decide on a topic and start a blog, assign different categories for your content to make it easy for your readers to navigate your site and find the most relevant sections they are looking for.
21. Blog Newsletter We all like to be informed on the news from areas of personal or professional interests, and newsletters are a great way to stay up to date. 31% of B2B marketers say email newsletters are the best way to nurture their relationship with their leads [6]. But what’s even better is combining newsletters with the content availability of blogs.
A newsletter blog is a hybrid of these two forms. This type of content is typically released monthly as an email newsletter to its subscribers, with previous releases always available for readers on a website.
22. Affiliate/Review Blogs These blogs focus on evaluating products or services in a specific market. It can be a niche market (e.g., camping equipment) or a broader one (e.g., technology). The owners of these blogs take various products and review them, with pros and cons, pricing, and overall value. They also make recommendations through their expertise in the field.
Trulistpulse states that
65% of affiliate marketers increase traffic by blogging. These blogs bring money through affiliate marketing and partnerships with various brands. If your blog gets big enough, you will get paid by brands to check and review their products. Maintaining such a blog at the highest standards requires the following:
So, it might take years to reach an audience that will bring sponsored advertising.
23. Podcast The content for this blog includes the embedded podcast (usually audio or video or both, from whatever platform it’s supplied from). It includes:
The posts are episodic. The podcast usually includes chats, webinars, interviews, training, etc. It’s successful with a large following that clicks through the CTA. It can be a:
4 Best Tips for Starting a Blog 1. Identify Your Purpose and Audience Before Starting a Blog Starting a blog is like taking a road trip. Before you hit the road, you need to know your destination.
Identify your purpose – why do you want to blog? Is it to share:
Offer professional insights Contribute to a specific niche Defining Your Purpose and Audience Just like a roadmap guides your journey, understanding your purpose sets the direction for your blog. Your target audience is fellow travelers on this digital road trip. Picture them as your passengers; their interests, preferences, and needs will shape your content. Tailor your writing to resonate with them, creating a journey they’ll want to participate in.
2. Choose a Blogging Platform That Meets Your Needs Selecting a blogging platform is akin to choosing the vehicle for your road trip. Consider your comfort, the features you need, and how easy it is to navigate. Popular platforms like Feather, WordPress, Blogger, and Medium offer diverse options, each suited to different preferences. It’s about finding the wheels that make your blogging journey smooth and enjoyable.
3. Create Compelling Content and Maintain Consistency Now, let’s talk about the fuel that powers your blog –
compelling content . Your words are the engine driving your blog forward. Craft content that:
It’s not just about the destination; it’s about enjoying the ride. To make your content engaging and shareable, use:
Defining Your Purpose and Audience Consistency is the steering wheel that keeps your blog on the road. Imagine your blog as a favorite TV show – your audience expects episodes at regular intervals. Stick to it whether you choose a weekly, bi-weekly, or monthly schedule. Consistency builds trust and keeps your audience eager for the next installment of your blog journey.
4. Utilize Social Media for Blog Promotion Now, think of social media as the billboards along the internet highway. A fantastic blog is not enough; you must tell people about it. Wherever your target audience hangs out, share your content on platforms like:
Your Blog's Wind in the Sails Social media is your megaphone to amplify your blog’s reach and connect with fellow travelers. Starting a blog is like setting sail on a digital expedition. You're all set for a thrilling journey with purpose as your compass, the right platform as your vehicle, compelling content as your fuel, and social media as your wind.
Craft Your Brand and Design Freedom with Feather Feather is an SEO-friendly blog and email newsletter service. Blogging and newsletter management is easy through Notion with Feather:
Publish Content Effortlessly: Feather lets you publish blog content and newsletters through Notion without any coding or design skills.Automatic Publishing: Write your blog content in Notion, and Feather will automatically publish it to your SEO-friendly Feather blog.SEO-Friendly Subfolder Setup: Easily set up a subfolder blog (domain.com/blog), which is better for SEO than subdomains like blog.domain.com.HubSpot Experience in Notion: Manage your CRM and website blog directly through Notion, giving you a HubSpot-like experience.Design Customization: Customize your blog's design with options like custom CSS.Email Collection: Collect emails and manage your subscriber list seamlessly.Team Collaboration: Collaborate with your entire team during the publishing process in Notion.Newsletter Management: Set up and send newsletters to your email subscribers directly from Notion.Run your blog and newsletter with Feather today! Create a new account and send emails from Notion or go from notion to blog in minutes!
How To Structure a Blog Post: The 4 Main Parts of a Blog Post 1. Attention-Grabbing Headlines Matter A good blog post is about:
Before you begin blogging, figure out what you want to write about. Choose a mock headline to give yourself some structure. (You can always change it later.) Then, start writing. Good titles are:
It should read like a magazine headline or a TV newsflash, daring the reader to click the link. This is the first thing your readers see — and the only thing if you don't do it right. Take time crafting a great headline. This is the first step (and the last) before you hit “publish.”
2. Lead Paragraphs Hook Readers Do you know how much first impressions matter? So why aren't you writing like that? Why are you wasting readers' time with frivolous details and silly little anecdotes? When it comes to the Internet — when people's attention spans are even more limited than with print — your opening paragraph is crucial. Don't blow it. Journalists know this. It's ingrained in them. “Don't bury the lede, ” they say. You will lose them forever if you don't hook your readers immediately. Start off with a:
Bold, audacious statement You only have one shot. Make it count.
3. Use Interesting Supporting Points This is the body of the article. It's the “meat” of the post, what will back up your main topic or argument. Every story you tell or idea you share needs supporting rationale, something the readers can sink their teeth into. They don't all need to fit neatly into a three-point argument or a seven-step process, but you can only be some over the place.
Consider what you want to say and how you will back it up. A great way to organize is to make a list of bullet points. Then, write the body of the post using these as your main sections. If your blog post is a road, these points are the street signs leading your reader to the end.
4. Call-to-Actions Wrap It Up If you've hooked your readers' attention with a good title, drawn them in with an exciting lead paragraph, and then led them through with compelling points, you must wrap it up. Don't be vague. You don't want your audience wondering why they bothered reading your post in the first place, do you? Give them something to take away.
Crafting a CTA for Your Blog Post Do you want your audience to reflect on a particular idea? To do something? Respond somehow? Whatever it is, be clear about it. It will not just happen. You will get what you ask for. This is the part of the post where you invite your readers to answer a question, leave a comment, or share your post. Make it clear and actionable.
7 Popular Blog Examples 1. Feather Blog: A Simple Approach to SEO-Friendly Blogging Feather is a blog and email newsletter service that allows you to publish blog content and a newsletter through Notion. Feather is SEO-friendly and requires no coding or design skills, allowing companies to write blog content on Notion and automatically publish it to their Feather blog. Our blog publishes hundreds of posts on blogging and using Notion.
2. HubSpot: The Inbound Marketing Giant HubSpot is a high-profile
inbound marketing company. They produce three distinct business blogs:
The sales blog publishes posts covering virtually every imaginable aspect of sales and now contains a library of over 2,500 posts on sales alone.
3. Moz Blog: A Hub for SEO Insights The Moz blog offers enriching articles from a span of voices that discuss:
Moz, an industry leader in SEO tactics, offers readers advice, how-tos, and insights to improve their SEO game overall.
4. CreativeLive: A Business Blog with Expert Advice CreativeLive’s business blog features
insights, interviews, and detailed breakdowns from experts like Tim Ferriss, Richard Branson, Mark Cuban, and others who teach online classes on the platform. Business is one of five topic categories covered on the CreativeLive blog. Hundreds of quality posts focus on:
Building a personal brand How to make it in the world of photography, and many more 5. Grammarly: A Blog That Promotes a Business The Grammarly blog offers writing tips, articles on grammar, and even advice for writing projects such as:
Professional communication Their mission is “to improve lives by improving communication ,” and their helpful content generates over 32 million organic visits per month. They use the brand awareness generated by this visibility to promote their grammar app and extension, which has a free and premium (paid) version.
6. Apartment Therapy: A Home & Living Blog with Massive Traffic Apartment Therapy is a lifestyle blog that discusses interior design and home living topics. They cover everything from trendy furniture to cleaning hacks and even money matters. This blog generates over 2.5 million organic visits per month. It monetizes this traffic with:
7. Rookie Moms: A Parenting Blog With a Focus on #MomLife Rookie Moms is a blog championing #MomLife and discussing all topics/issues related to parenting. Their blog is a powerhouse that brings in over 32,000 organic visits per month and generates income from banner ads and affiliate product links.
Join the conversation