31 Cult-Favorite Beauty Products From AAPI-Owned Brands

31 Cult-Favorite Beauty Products From AAPI-Owned Brands

Okay, soooo I finally got my hands on this and can not stop wearing it!! The shade it turns on my skin is just GORG. It’s like watching a magic trick happen on your face because it changes right on your skin! It makes me look so fresh-faced. Obsessed is an understatement. Oh! Andddd it kinda doubles as a highlight, like, I get the most stunning glow. I love, I love, I love, can’t get enough of this stuff. And again, the color that shows up for me (above) is *not* the same as the color that’ll show up on yours!

Youthforia is an Asian woman-owned small business established in 2020 that specializes in environmentally friendly, cruelty-free makeup.

Check out a TikTok of the BYO Blush in action. 

Promising review: “I’m done, no more experimenting with other blushes, this is my forever blush. BYO is such a unique product on the market — it’s plant-based, provides a natural/beautiful bespoke flush, and can be used on the lips as well. Its color-changing formula is a game-changer as it magically picks the most complementary shade/hue for the user. Furthermore, I don’t feel like I’m wearing makeup, and the oil formula is nourishing for my skin! I loved it so much I bought all my friends a BYO Blush!” —JZ

Get it from Youthforia for $36.

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