4.
“I have a client who is so wealthy she is functionally invisible. No online presence, un-Googleable. The name she uses isn’t even her legal name, but I have no idea what her real name is because she has a family office (private wealth management) that handles her money, so checks from her come from that group. But what I love is that she does nothing…”
“Every detail of her life is done by magic; the car is always immaculate, dogs walked and fed, and taken to the vet. Once a week, a beauty staff shows up for a wax and manicure. She legit has no idea how her clothes are always clean and immaculately pressed, her house is perfect, her fridge is always stocked, meals are on the table twice a day, bills are paid, taxes are done, investments are invested, her garden weeded, etc. She knows she has staff, and they do it all, but she has no idea what ‘all’ is or how they do it. She wanted to try paddle boarding, and an hour later, a top-of-the-line paddle board and accessories were unpacked and ready to go in her car. She just dials a phone number, says what she wants, and gets it immediately. She has a concierge on staff. So that’s what the ultra-rich do. Nothing.”
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