In my career, ‘marketing strategy’ has come up from time to time. However, often it has been confused with operational effectiveness.  Operational effectiveness Is Not Strategy. The root of the problem in answering the question of ‘what is marketing strategy?’; ...

A doctor is one of my closest friends and someone I often visit for advice. He also has a PhD in medicine (funnily enough, four of my close friends have PhDs, one in Economics, one in Philosophy, and the other ...

  Why your company must implement fertility and menopause policies now. There’s plenty of research to show that happy employees are more productive and that objectively ranked happy companies (via Glassdoor and other review sites) outperform other publicly listed companies ...

One of my pleasures is meeting up with an old friend after a long absence. For the last five years, Henny has been living in Zurich, Switzerland. I have lived in Boston, Massachusetts, USA, for the last ten years. It ...

That phrase was first uttered by Mark Fields, CEO of Ford Motors and then popularised by the management guru Peter Drucker.  This statement must connect with people since I’ve heard it many times and not just in Organisational behavior classes ...