A five-second test is a rapid usability testing method used by UX researchers to gather users’ first impressions of a design. It’s predominantly used by UX teams to see if a brand’s messaging is fully understood by audiences in the ...

Considering using a diary study to get to know your users, their goals, preferences, and behavior better? Then look no further. In this article, we’ll run you through everything you need to know about this handy UX research methodology, including ...

Design friction, when a user is slowed down or hindered during an interaction with a digital interface, is often associated with a bad user experience, a bad design, or both. However, recently more and more designers are using friction to ...

A heuristic evaluation is a relatively simple method of assessment used by teams of UX experts to help uncover issues and enhance designs for greater overall usability. Unlike other UX design methodologies, a heuristic evaluation is lean, fast, and requires ...