When you’re considering a shopping decision, whether that’s a shoe or a software tool, do you look at who’s created the product? Most customers do. When you trust a brand to create a quality product, where does that trust come ...

Efficiency is the key to running a successful business. How do we measure efficiency? Higher value to customers, more revenue, reduced operational costs, and fine-tuned processes, to name a few. Of course, the success criteria depends on the company, the ...

When we do anything online, whether that’s listening to music, looking for reviews, or navigating to a restaurant, we each have our preferred app we like to use. Let’s take music as an example: some prefer Spotify, while others favor ...