Google and Facebook are far from the only two tech companies that track their users. There are plenty of other big tech companies and even some non-tech companies that use tracking for targeted experiences. But Google and Facebook are the two largest, and even though we are focusing on them, the mitigation tips here will work across the board to better protect your overall online privacy.
Estimated reading time: 4 minutes
Understanding Tracking and Data Collection
Before delving into the methods to prevent tracking, it’s essential to understand how Facebook and Google track your online activities. These companies use various tools and techniques to gather information about your browsing habits, preferences, and interactions. This data is then used to create detailed profiles that can be used for targeted advertising, content personalization, and more.
Online Privacy: Mitigate Big Tech Tracking
Use Privacy-Focused Browsers and Search Engines
One of the most effective ways to limit tracking is to switch to privacy-focused browsers and search engines. Browsers like Mozilla Firefox, Brave, and Tor offer features that help you minimize tracking. Additionally, search engines like DuckDuckGo prioritize user privacy by not tracking your searches or storing personal information.
Install Browser Extensions and Add-ons
Browser extensions and add-ons can significantly enhance your privacy protection. Tools like uBlock Origin, Privacy Badger, and HTTPS Everywhere block unwanted tracking scripts, prevent third-party cookies, and enforce encrypted connections, respectively.
Manage Cookie Settings
Opt Out of Targeted Advertising
Both Facebook and Google use your online behavior to serve you targeted ads. You can opt out of this personalized advertising by visiting the Ad Settings on Facebook and the Ad Personalization settings on Google. Keep in mind that this won’t completely eliminate ads, but will make them less relevant to your browsing history.
Adjust Privacy Settings
Both Facebook and Google have privacy settings that allow you to control what information you share and who can see it. Regularly review and adjust these settings to minimize the amount of data you share with these platforms. Limit the visibility of your posts, control app permissions, and be cautious about sharing personal information.
Use Private Browsing Modes
Most browsers offer private browsing modes that prevent your browsing history, searches, and other data from being saved. This can be particularly useful when you want to conduct sensitive searches or visit websites without leaving a trace.
Regularly Clear Your Cache and Cookies
Clearing your browser’s cache and cookies can help remove traces of your online activities. This is especially important if you share a device with others or use public computers. Regularly clearing these data will limit the amount of historical information available for tracking.
Consider Virtual Private Networks (VPNs)
VPNs provide an additional layer of privacy by masking your IP address and encrypting your internet connection. This makes it harder for websites, including Facebook and Google, to track your online activities. Choose a reputable VPN service that prioritizes user privacy.
Conclusion
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Portions of this article were written using AI and edited by us, some images may be generated using AI.
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