Gen Alpha’s Parents Sound Off On Tween Skincare Craze

Gen Alpha's Parents Sound Off On Tween Skincare Craze

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“I was just at a basketball tournament weekend with my 10-year-old, and there were hundreds of 4th-8th graders. The Sephora in the mall attached to the arena was PACKED with teens and tweens. Shelves were bare and the must-have accessory was that little white and black Sephora bag. One of my friends had her 13-year-old daughter shopping with us, and she was a total skincare expert.”

“The funniest part is the shared experience for us moms (in our 40s) — despite growing up all over New England, we all used Clinique Dramatically Different Moisturizer. That was the fancy must-have product! After a cocktail of Seabreeze toner, St Ives peach scrub, and Oxy Pads on our delicate skin it was probably not a bad thing to have a good moisturizer.”

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