Gmail is starting to show more ads on mobile devices and the web. “Starting on mobile, we’ve observed that Google is now showing ads within your inbox’s ‘Updates’ filter,” reports 9to5Google. “That automatic filter is designed to capture emails regarding orders, select promotions, billing statements, and more. Now, Gmail is starting to show two ads at the top of the ‘Updates’ tab, just like it does on the other tabs.” From the report: Beyond that, it also appears that Gmail is starting to mix its ads on desktop throughout the list of emails under Gmail tabs — they’re at least not showing in the main inbox. Dozens of reports on Twitter show the change just in the past two days, though we haven’t been able to replicate it in our own inbox. Some users also report seeing more ads in general, instead of the two that Google would typically show.
There doesn’t appear to be any new setting to change the placement of ads in the inbox lists, and it’s not even clear if this is a change that Google is rolling out to all users. In any case, though, the overwhelming opinion seems to be negative regarding the change — which is fully understandable.
