What you need to know
- Angry Birds creator Rovio was bought by Sega for $775 million.
- The purchase comes after Playtika previously put in a bid for $735 to purchase Rovio.
- Angry Birds games have seen decreased sales as of late, causing Rovio to delist the original game in favor of pushing users to newer franchise entries.
Red, Chuck, Bomb, Terence, Matilda, and even the Mighty Eagle of Angry Birds fame can now call Sega’s headquarters home as Sega moved to purchase Rovio for $775 million on April 17, 2023. Playtika, a company that specializes in mobile casino and card games, previously made a $735 million bid for Rovio back in February.
The news of the acquisition comes via Hollywood Reporter (opens in new tab) and follows rumors that Rovio has been struggling financially for the past year or so after recent games like Angry Birds Journey (opens in new tab) failed to impress critics or catch on in meaningful ways. Likewise, it’s been a while since an Angry Birds game graced our list of best Android games (opens in new tab).
