Six Tools To Secure Great Email Marketing Service and Save Money

Several marketing methods are available in the present world and evolve over time. While some come and go quickly, one of the methods that has stood the test of time and remained the same is email marketing. 

Email marketing is the use of email to promote products or services. However, it’s much more than that. It is an avenue to develop a good working relationship with customers and reach out to potential ones.


Why choosing the best email marketing service is important

According to Statista (2021), the number of email users worldwide will reach 4.3 billion in 2022. This number is expected to reach 4.6 billion by 2025. This clearly shows that email marketing is an avenue brand shouldn’t be missing out on. 

Email marketing is one of the most cost-effective and conversion-guaranteed forms of digital marketing today. Globally, 30% of marketers cite email marketing as having the highest ROI. This is probably because email marketing on average sees a 4300% return on investment (ROI) for businesses in the United States, according to Direct Marketing Association. 

These stats show why email marketing is worth an investment for brands serious about success. However, the success of an email marketing campaign depends on the email marketing platform used. These platforms are responsible for lots of things including ensuring messages get delivered. 

If companies use sub-par email marketing software, they will spend much money for fewer features, a poor interface, and terrible email delivery rates (which means more loss). This article explores some tools to secure great email marketing services and save money. 


What to look out for in a good email marketing tool

Email Marketing Services

After deciding to opt-in for email marketing, the next big question to answer is what email marketing platform is right for your brand. Choosing a platform can be difficult and confusing from the variety that exists on the market. 

However, understanding the various features needed in your business will make it easier. To help, here are some features to consider when looking for an email marketing service. 

  1. Pricing

When searching for an email marketing service, one of the first things to consider is choosing one that fits your budget. Some email marketing services are free until you reach a certain list size or send a certain number of emails. 

Those with advanced feature sets will require monthly payments. Many email marketing platforms, thankfully, allow you to start small — even for free — and then upgrade as your business grows.

In all of this, do not choose a tool that will make you alter your business to how it works or what it offers. Rather, choose one that lets you run your business how you want. 

  1. Integration 

This feature allows you to connect your email marketing system to your product or service. Hence, it automatically adds anyone who buys your product or service to your email marketing system. 

  1. Ease of use

This is an important feature to look out for. As a small business that can’t outsource its marketing or employ an experienced marketer, you need to be able to navigate the email marketing platform easily.

  1. Deliverability

This is essential, especially from the POV of inbox message delivery. The most persuasive, compelling email won’t help your business if it doesn’t reach your subscribers’ inboxes. The best email providers give you tips on making sure your emails stay out of spam folders.

  1. Automation

Automation is an essential feature of an email marketing platform. The ability to develop campaigns that send the relevant emails to the right individuals at the right time can be a valuable marketing tool. 

Hence, it is vital to take a hard look at the automation capabilities available in the email marketing platform you want to subscribe to. This includes things like triggers, conditions, logic options, drip, and timing options. 

Other features to look out for include:

  • A/B testing 
  • Law compliance features
  • Email analytics
  • Mobile compatibility 
  • Autoresponders 
  • Personalizations
  • Customer support


Six tools to secure great email marketing service and save money

Below are some of the most popular email marketing service providers you can leverage for your business’s growth.


MailChimp is the most popular email marketing platform in the world. One of the reasons for its popularity is that it offers an email marketing service plan that is free forever. MailChimp offers everything expected from a top email marketing service including analytics tracking, drag and drop email builder, autoresponders, and marketing automation. 

It also allows users to alter delivery times based on the subscriber’s time zone, as well as geolocation-based segmentation. You can seamlessly integrate MailChimp with Shopify, WordPress, Magneto, and a dozen other platforms. 

However, marketers are looking to find the best cheap MailChimp substitutes because of their recent price increase in February among other reasons. Read further to find other email marketing services that are affordable and suitable for your business. 


Flodesk is a unique email marketing platform among its peers. It emphasizes style and ease of use above everything else. It markets itself as the new email marketing service provider that was built for creators by creators. 

Flodesk is useful for SMBs, creatives, bloggers, entrepreneurs, YouTubers, etc. It allows you to design and send on-brand marketing emails, build powerful automation and create opt-in forms to increase your list. 

It enables amateurs and pros alike to create their email lists, engage their audiences, and convert leads. Flodesk’s Shopify integration ensures that you can send marketing emails to customers that opted to receive them. 

Other key features Flodesk has includes beautifully designed templates, list segmentation, advanced personalization, and automated workflows. Flodesk offers a free 30-day free trial with access to all key features. There is also a flat-rate pricing system that remains constant no matter what features you use. 

3. Hubspot free email marketing tool

HubSpot provides a feature-packed and dependable email marketing platform that is suitable for growing businesses — for free. It is the best choice if you’re looking for a platform that goes beyond email marketing. It is an all-in-one CRM platform that includes a variety of marketing tools including automation tools, forms creator, landing page builder, and an email marketing tool. 

Hubspot allows you to create beautiful emails without needing designers. With its drag-and-drop editor, you can customize your layouts, add CTAs and images, and modify your content with ease. 

Hubspot Email Marketing utilizes personalization data and marketing automation from its advanced CRM which assists in delivering the best user experience to boost sales and conversions. 

Other key features include list segmentation, user-friendly charts, personalization, and data protection. It offers a free plan that covers most of the email marketing tools. Paid plans start at $50/month. 

Constant Contact

Constant Contact is an email marketing service provider that offers tools for small business owners to manage and develop their online platforms and presence. Constant Contact is an easy-to-use and affordable email marketing service that allows you to create email marketing templates, manage and automate campaigns, build contact lists, and improve customer relationships. 

Its built-in drag-and-drop tool lets you create new emails that look good and on-brand without coding knowledge. Adding text, images, videos, polls, coupons, CTAs, and events to any message is straightforward.

With Constant Contact, it is easy to track the outcomes of your campaigns in real-time. You’ll see everything from open rates to click-through rates and data for each subscriber. Constant Contact offers a 60-day free trial and their paid plans start at $20/month.

AWeber is a traditional email marketing platform that is affordable and reliable. It offers all the email marketing tools needed to attract, engage, and connect with your audience to drive sales.  

With AWeber, users can design custom landing pages, email templates, and sign-up forms using the drag-and-drop builder tool, without having to write any code. The smart designer automatically creates beautiful branded emails in seconds. 

The platform comes with superior autoresponders that make customer engagement and interaction easier. AWeber’s paid plans begin at $19/month.

MailerLite is a cloud-based email marketing solution. Campaign reporting, email automation, subscriber list management, and outcome monitoring are some of its key features.

Users of MailerLite can create newsletter-style email campaigns. The platform also allows users to design and create content using a drag-and-drop editor by adding text, images, videos, and social media links. Users can generate and upload subscriber lists in CSV, TXT, and Excel formats using the subscriber management facilities. 

MailerLite also allows users to save information about recipients like email addresses, phone numbers, towns, and countries. You can track the number of emails viewed and clicked, the number of unsubscribed recipients, spam complaints, and bounce rates. 

MailerLite has a free plan that permits up to 12,000 emails per month. Paid plans start at $9/month.



There are many email marketing platforms available on the market. We want to make sure you select the platform suitable for your brand. 

Most of these services come with advanced features without even upgrading to paid plans. SMBs and marketers should take advantage of these email marketing platforms and save time and money. This article explored some tools to secure great email marketing services and cut costs. 

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