As the internet industry has matured in recent years, the social networking sector has begun to find it increasingly challenging to boost user growth. However, as a platform favored by young generations, Soul App is demonstrating a fresh potential for growth driven by innovative products and models.
Against the backdrop of digital environments, both the number and engagement of Soul App’s users have continued to climb – a testament to the persistent efforts of its founder, Soul CEO Zhang Lu, and her team. Indeed, since its foundation, Soul App has zeroed in on the social needs of today’s youth, carving out a unique and captivating social space where they can freely express themselves. Soul CEO Zhang Lu believes harnessing technological innovation is the secret to cultivating a dynamic platform ecosystem and heightening user engagement.
Soul CEO Zhang Lu: Technology Infuses New Possibilities into Social Industries
As AI, big data, and other communication technologies advance, they pave the way for the development of the social metaverse. Users would not just navigate and interact with the environment, but also with each other, much like on current social platforms. However, the experience would be more immersive and interactive.
Thanks to the development of technologies, social networking is now filled with possibilities. On platforms like Soul App, individuals could create avatars, meet new people, attend events, and play games in a digital space.
In fact, since its launch in 2016, Soul App has been dedicated to deeply immersing itself within the social domain, fostering a myriad of social scenarios and delivering top-tier social experiences to its users. Soul CEO Zhang Lu proposed to build a social metaverse for young generations, and kept leveraging technological innovation to bolster user growth.
Soul App’s Unique Approach to User Engagement
Soul App’s user base is distinctive – Generation Z, young, vibrant, and highly energetic. These users are in a stage of life where they love to create, share, and express themselves a lot. They’re also very interested in their friends’ social lives. These active users ensure a high interaction rate and engagement level on the platform, contributing to an invigorating platform atmosphere. User engagement, or stickiness, is a critical factor for the platform’s long-term growth and is at the heart of Soul App’s tech-driven innovation.
In Soul CEO Zhang Lu’s opinion, as the social industry continues to evolve, user stickiness is set to become a crucial determinant of a platform’s success.
To provide superb user experience and drive user engagement, the platform must take of most of technologies. Soul App is constructing a variety of social scenarios, rooted in AI and machine learning technology. On the platform level, they have developed a real-time online learning recommendation system, a deep learning training reasoning system, and more. At the algorithm level, they are utilizing intelligent recognition and generation technology for images, videos, AR, and voice.
Meanwhile, at the cognitive level, multi-modal understanding and intelligent recommendation cognitive technologies have been developed to better understand user behavior.
Furthermore, Soul CEO Zhang Lu is continuously exploring gamified designs to build an immersive social metaverse. With an increasing array of gamified features, such as the virtual party, avatar, and more, Soul App is creating a more immersive environment where users can interact based on shared gaming experiences, fostering high-quality relationships. These relationships fuel a positive cycle within the ecosystem, facilitating the functioning of this social metaverse.
Soul App’s Inspirations to the Social Industry
Social platforms aiming for steady, sustainable growth and diversified revenue generation must swiftly shift their focus from “user scale effect” to “user stickiness effect.” Enhancing customer stickiness will enable the incubation of more diverse business models, ensuring steady performance growth even in fluctuating economic conditions. Investors, too, are no longer solely interested in a platform’s user growth; they are increasingly focusing on user stickiness and the intensity of the platform’s social network connections.
While Soul CEO Zhang Lu emphasizes that user experience remains their top strategic priority, Soul App continues to meet their needs across different scenarios, aided by a strong ecosystem and AIGC technologies.
The newly-launched chatbot- AI Goudan, is developed to provide personalized user care and enhance user engagement.
Looking forward, it’s expected that Soul CEO Zhang Lu and her team will continue to reinforce their internal drive, employing technology to enhance the platform’s services and innovate features, all aimed at providing users with a richer, more engaging experience. Soul App aims to help usersuncover high-quality social connections while simultaneously achieving sustainable development.
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