Introduction
Running a business successfully requires having a brand website because it is
probably the first thing potential buyers look for. You must invest in a
compelling one to make a great first impression on visitors. It gives you
better chances of landing conversions and gaining loyal customers for the long
haul. But business owners often fail to realize the downsides of an outdated
look and feel. While a set-and-forget approach sounds easy, it can actually
drive potential customers away and give your competitors a winning advantage
without the hard work. You must redesign your business website at some point,
but these signs indicate that you should do it sooner than later. Here are a
few surefire signs no business owner should overlook.
Sign #1- Poor user experience
Anything short of a compelling user experience is a surefire sign that you
must get a website redesign at the earliest. Typically, parameters like
navigation,
loading speed, responsiveness, and security define a website’s user experience. They can
also lower your SEO rankings. If your site falls short on one or more of these
fronts, you need to rethink its design. You can test the site often or seek
user feedback to understand the UX lags and go ahead with a makeover.
Sign #2- Branding inconsistencies
Organizations often change their branding as their target audiences and
markets evolve. But every change must replicate on all your branding assets,
including your website. The idea is to ensure that users get the same look and
feel, regardless of the platform. Consistent branding fosters comfort,
approval, and trust, so brands need to ensure it with a change in design.
Sign #3- Needs for new functionalities
new functionality to it. As your business grows, you may have a broader
product portfolio. Likewise, you may have to rework your marketing campaigns
with new integrations to your site. It is an apt time to look for a
website design and management
partner to help you with the project. Additional functionalities can enhance
the UX and help with your business goals in the long run.
Sign #4- Competitors have better websites
competitor websites. If they have better designs and UX, you will definitely
have to find ways to enhance your website to compete with them. Since buyers
are spoiled for choice, they will likely prefer sellers with better sites
when they have comparable products and prices. Ensure reworking your design
to make it easier to navigate and optimized for conversion.
Sign #5- New design trends
specifically if it looks outdated. For example,
white spaces are trending, so a cluttered site with redundant elements can be a killer for your
brand. Similarly, it should align with color trends and navigational rules.
Remember that your website is the face of your brand, so you cannot afford
to compromise its look and feel.
Conclusion
Going complacent with your website’s look and feel is not a choice because
your business depends on it. Follow these signs and consider a redesign at
the earliest if you encounter one or more of them.
