TikTok’s ‘What About Me’ Effect, Explained

TikTok's 'What About Me' Effect, Explained

“The What About Me Effect is when someone sees something that doesn’t really pertain to them, or they can’t fully relate to, and they find a way to make it about them, or try to seek out certain accommodations for their very nuanced personalized situation instead of recognizing that maybe they’re just not the target audience for that thing.”

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