Tim Cook weighs in on AI, saying deploying it needs to be “deliberate and thoughtful”

Microsoft has been leading the public charge of AI with ChatGPT integration into Bing and other Microsoft services. But that doesn’t mean others have been sitting on the sidelines. Google finally came forward with its AI program called Bard AI. One voice missing in the AI chatter is Apple’s, and Tim Cook weighed in with some thoughts on Apple’s approach to AI on Thursday.

Estimated reading time: 2 minutes

Cook said that Apple has already been using AI in some of its products, though I contend that it’s not the same level of AI as Microsoft has been using. Tim Cook carefully considers AI, saying, “It’s very important to be deliberate and thoughtful on how you approach these things.” Cook points to fall and crash detection on the iPhone as examples of Apple’s AI and machine learning integration.

“These things are not only great features, they’re saving people’s lives out there,” Cook said. “We view AI as huge, and we’ll continue weaving it in our products on a very thoughtful basis.”

But the Apple CEO offered no further insight into the company’s plans for AI, as they are always tight-lipped about future product or software development.

What do you think of the comments Tim Cook made? What do you think of the current AI systems that are deployed? Do you use ChatGPT, Bard AI, or Midjourney? Please share your thoughts on any of the social media pages listed below. You can also comment on our MeWe page by joining the MeWe social network. And subscribe to our RUMBLE channel for more trailers and tech videos!


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