As part of the ongoing rebranding, Twitter has changed its official handle to @X. Other official handles related to the company have either let go of the “Twitter” moniker or replaced it with X.
TechCrunch previously reported that the social network hadn’t reached out to the original owner of the @X handle — Gene X Hwang of corporate photography and videography studio Orange Photography. However, earlier today Hwang tweeted “All well that ends well” from his new handle @x1234567998765. It’s not clear if he sold the handle to Twitter.
Twitter’s own handles such as @TwitterSupport, @TwitterDev — which is now inactive — and @TwitterAPI are now @Support, @Xdevelopers, and @API with the new X logo as the profile picture.
The company’s subscription service Twitter Blue is now @XBlue on the site. However, the About page of the paid plan still has Twitter Blue branding. According to an update on the Twitter Video page (first spotted by The Verge), verified users can now allow other Blue users to download the videos they post on the social network for offline viewing.
On Wednesday, the company briefly updated the new ‘X’ logo with bolder lines. But later, Elon Musk said that he is reverting the change as he didn’t “like the thicker bars” and the logo will “evolve over time.”
Twitter rebranding hasn’t gone smoothly as several parts of the site still carry Twitter branding and moniker — including the mobile apps. Over the last few days, Multiple reports noted that Microsoft owns an X trademark since 2003 related to Xbox and Meta owns a federal trademark since 2019 covering a blue-and-white letter “X.” Trademark attorney Josh Gerben told Reuters there’s a “100% chance” that the Musk-owned social network will be sued by somebody over the X rebranding.
The company had also started removing the Twitter logo from its San Fransisco headquarters, but the work was only partially complete as the crane blocking the traffic left because police deemed it be “unauthorized work”.
A New York Times report published Monday noted that workers around the office had started removing bird-related items and renaming conference rooms as “eXposure,” “eXult” and “s3Xy.”
